Sports Law and Business Seminar to discuss the exploitation of commercial rights
The commercial rights of sporting associations will be discussed at Sports Law and Business, Management Forum Ltd.’s seminar at London’s Cavendish Hotel on 21 April.
Manchester United’s Director of Legal & Business Affairs, Patrick Stewart will put forward strategies for exploiting commercial rights from a major rights holders’ perspective. He will focus on areas of particular significance to rights holders and their partners, including partnership exclusivity, future proofing deals, player image rights and the increasing prominence of digital and social media rights.
Broadcast rights will also be a feature of Sports Law and Business. Allana Smith, Senior Legal Advisor to Sky Sports, will look at how to effectively strike a balance between broadcasters and rights holders when negotiating media rights, taking into account the changing preferences and habits of viewers, the development of digital/social media platforms, online streaming via betting websites and also legal considerations, such as the ownership of rights and rights protection challenges.
The potential legal minefield of dispute resolution in sport is to be addressed by 4 New Square barrister Daniel Saoul.
The session will look at court litigation, sport-specific arbitration and mediation, examining the pros and cons of these various methods and the factors which should be considered before taking action.
Saoul will use practical examples from the world of sport including recent high-profile disputes in football and rugby.
The remaining session of the seminar will use the forthcoming Rugby World Cup as a focus for a discussion of all aspects of staging major sporting events, from the initial tender process and evaluation of host bids, through selecting venues, ticketing policies and selling commercial rights, presented by Angus Bujalski, Head of Legal for Rugby Football Union.
Sports Law and Business will end with a drinks reception, giving attendees the opportunity to network.
For more information or to download the brochure go to:
Contact: Amanda Ciccone:
Tel. +44 (0) 1483 730071