Rugby League Tri-Nations Tournament Gets Sponsor
The Rugby Football League - as the tournament's appointed organising body - is delighted to confirm that leading global consumer goods company Gillette will be the title sponsor of the 2004 Rugby League Tri-Nations.
The tournament involving Great Britain, Australia and New Zealand - the world's three best playing nations - is an exciting new concept and will be staged in the UK in late October and through November.
The sponsorship is a one year agreement, valued at a significant six figure sum. The official title of the tournament will be the Gillette Tri-Nations and the Gillette brand will also be worn on the front of the Great Britain shirt during all their games.
Commenting on the sponsorship, the Rugby Football League Executive Chairman Richard Lewis said: 'We are absolutely delighted to have secured such a prestigious company as Gillette to be our title sponsor for the 2004 Tri-Nations.
'The tournament is a hugely exciting innovation for international Rugby League and it is appropriate that a highly successful and globally renowned brand such as Gillette has chosen to support us in such a significant
way'.
Lewis added: 'Gillette's involvement reflects the prestige, excitement and spectacle that will be created by the tournament which pits Rugby League's three best playing nations against each other in a battle for supremacy.
'The fact that we have attracted such a valuable partner demonstrates the continued growth and development of the game at international level'.
George Allan, Gillette's Business Unit Director for Blades & Razors, said: 'Gillette is a world class brand that enjoys being associated with world class events. We have a strong sporting heritage and take particular pride in having helped bring together three of world's best rugby league nations. The Gillette Tri-Nations takes our support of rugby league to a new level'.
Gillette has previously supported international Rugby League by being an associate sponsor of the Great Britain team during the 2003 Ashes Series and has previously been official event partners of the World Club Challenge
and the Super League Grand Final.
The 2004 Gillette Tri-Nations is being organised by the Rugby Football League on behalf of the Rugby League International Federation.
Full details of all fixtures and host venues for the tournament will be revealed in the near future.
For more details contact:
Andrew Whitelam
Media Manager
The Rugby Football League
Tel: (01132) 441 114 / (07770) 993366
Fax: (01132) 441 110
E-Mail: andreww@superleague.co.uk
The tournament involving Great Britain, Australia and New Zealand - the world's three best playing nations - is an exciting new concept and will be staged in the UK in late October and through November.
The sponsorship is a one year agreement, valued at a significant six figure sum. The official title of the tournament will be the Gillette Tri-Nations and the Gillette brand will also be worn on the front of the Great Britain shirt during all their games.
Commenting on the sponsorship, the Rugby Football League Executive Chairman Richard Lewis said: 'We are absolutely delighted to have secured such a prestigious company as Gillette to be our title sponsor for the 2004 Tri-Nations.
'The tournament is a hugely exciting innovation for international Rugby League and it is appropriate that a highly successful and globally renowned brand such as Gillette has chosen to support us in such a significant
way'.
Lewis added: 'Gillette's involvement reflects the prestige, excitement and spectacle that will be created by the tournament which pits Rugby League's three best playing nations against each other in a battle for supremacy.
'The fact that we have attracted such a valuable partner demonstrates the continued growth and development of the game at international level'.
George Allan, Gillette's Business Unit Director for Blades & Razors, said: 'Gillette is a world class brand that enjoys being associated with world class events. We have a strong sporting heritage and take particular pride in having helped bring together three of world's best rugby league nations. The Gillette Tri-Nations takes our support of rugby league to a new level'.
Gillette has previously supported international Rugby League by being an associate sponsor of the Great Britain team during the 2003 Ashes Series and has previously been official event partners of the World Club Challenge
and the Super League Grand Final.
The 2004 Gillette Tri-Nations is being organised by the Rugby Football League on behalf of the Rugby League International Federation.
Full details of all fixtures and host venues for the tournament will be revealed in the near future.
For more details contact:
Andrew Whitelam
Media Manager
The Rugby Football League
Tel: (01132) 441 114 / (07770) 993366
Fax: (01132) 441 110
E-Mail: andreww@superleague.co.uk