Rugby Football League Appoint New Marketing Director
The Rugby Football League have appointed Chris Green as their new Marketing Director and he will start his new job with the sport on 2 January 2003.
Mr. Green, 44, will head the Rugby Football League's Marketing and Commercial Department that is based at Sovereign House in Leeds city centre and contains the sport's commercial, corporate sales, marketing and media operations.
Cambridge-graduate Green joins the Rugby Football League after being the Director of Player and Retailer Services with Camelot Group plc., operators of the National Lottery.
Mr. Green brings considerable commercial and senior management experience to the role. During his career he has held the Marketing Director's position at Turner Kenneth Brown, a leading City-based law practice, and at The Financial Training Company. At the Training Company he was responsible for marketing strategy and activity including market research, new product development, advertising, media relations and key account management.
In his eight years with the Camelot Group Mr. Green has held several key management positions and, latterly, he was responsible for ten commercial and operational departments in 13 different locations.
Chris said: ' Having played amateur Rugby League in London and been a keen supporter for over 20 years, I am delighted to have an opportunity to make a real difference to the future growth of the game.'
Richard Lewis, the RFL's Executive Chairman, said: 'The development of more sophisticated commercial and marketing activities is essential to the existence and development of our sport.
'We believe that Chris Green is the person who can expand our business portfolio while, at the same time, inspiring a greater national awareness of Rugby League within the media.
'He comes to the sport with an excellent track record within the world of business and I am sure that he will transfer both his acumen and energy into leading Rugby League's marketing and commercial challenge so that the sport will be far better placed to make significant progress.
'Given Chris's undoubted experience in the highest echelons of the business world he will be a significant addition to the RFL's operational management team.'
For furhter information please contact:
John Huxley
Media and Public Affairs Executive
Rugby Football League
T: 0113 244 1114
E: johnh@rfl.uk.com or
Mr. Green, 44, will head the Rugby Football League's Marketing and Commercial Department that is based at Sovereign House in Leeds city centre and contains the sport's commercial, corporate sales, marketing and media operations.
Cambridge-graduate Green joins the Rugby Football League after being the Director of Player and Retailer Services with Camelot Group plc., operators of the National Lottery.
Mr. Green brings considerable commercial and senior management experience to the role. During his career he has held the Marketing Director's position at Turner Kenneth Brown, a leading City-based law practice, and at The Financial Training Company. At the Training Company he was responsible for marketing strategy and activity including market research, new product development, advertising, media relations and key account management.
In his eight years with the Camelot Group Mr. Green has held several key management positions and, latterly, he was responsible for ten commercial and operational departments in 13 different locations.
Chris said: ' Having played amateur Rugby League in London and been a keen supporter for over 20 years, I am delighted to have an opportunity to make a real difference to the future growth of the game.'
Richard Lewis, the RFL's Executive Chairman, said: 'The development of more sophisticated commercial and marketing activities is essential to the existence and development of our sport.
'We believe that Chris Green is the person who can expand our business portfolio while, at the same time, inspiring a greater national awareness of Rugby League within the media.
'He comes to the sport with an excellent track record within the world of business and I am sure that he will transfer both his acumen and energy into leading Rugby League's marketing and commercial challenge so that the sport will be far better placed to make significant progress.
'Given Chris's undoubted experience in the highest echelons of the business world he will be a significant addition to the RFL's operational management team.'
For furhter information please contact:
John Huxley
Media and Public Affairs Executive
Rugby Football League
T: 0113 244 1114
E: johnh@rfl.uk.com or