Badminton's Super Series Finals Appoints IEC for Worldwide Television Distribution
The Super Series Finals will see the World's top singles, doubles and mixed doubles teams compete for USD 500,000 - the richest purse ever in badminton from December 19-23 2007.
"The Super Series Finals guarantees the world's most exciting badminton. Our partnership with IEC, ensures the event will receive the widest possible distribution" said Mohd Taufik Omar, Executive Chairman, of Sport
“With the Super Series Finals included, IEC in Sports will have a compelling badminton offering:
For the first time, IBF Super Series can be marketed in a cohesive manner which makes far more commercial sense to broadcasters.” Added Jonas Persson, Chief Executive Officer of IEC in Sports
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