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  • Powerboating's Sunseeker XS Racing Announces 2002 Sponsors
Press Releases

Powerboating's Sunseeker XS Racing Announces 2002 Sponsors

Powerboating - 21 Aug 2002
   
The British based Sunseeker XS Racing team, the leading team in European and World endurance racing has announced sponsors for its 2002 programme.

Qinetic, KSI, Porsche, First Leisure, Sunseeker Europe, Henri Lloyd, Alpine and Lloyds International Wealth Management will support the team as it continues to dominate the European and World Championships in the XSR 2000 whilst exploring a programme of high profile World Record Breaking attempts.

The XS Racing team launched in 2001, a concept aimed at bringing the racing heritage of Sunseeker up to date and maintaining Britain's No.1 position in the marine industry. It affords sponsors unprecedented interaction and actual personal participation in the sport itself at incredible value for money.

In it’s first year of competition, with professional co-pilots Ian Sanderson and Peter Dredge at the helm, the Sunseeker XSR 2000 smashed 10 world endurance and speed records and racked up numerous international race wins.

Ian Sanderson, Manging Director Sunseeker XS Racing comments,'Our 2002 sponsors have been attracted by the cost effective levels of involvement and excitement the concept offers plus the PR and marketing support that make sponsorship of Sunseeker XS Racing standalone. As the Sunseeker XS Racing business develops I am confident it will emerge as the ultimate innovation in sports brand marketing offering a groundbreaking combination of media, hospitality and business to business networking opportunities to meet the individual needs of our supporters. '

Bucking the trend in the industry as a whole, several high profile deals are already signed up for 2003 when Sunseeker XS Racing will introduce a new international concept, unique in the world of motor sport sponsorships.

2002 benefits to sponsors include:

  • Branding positions on the XSR 2000, at the race and record events, website and on all team communications.


  • Exclusive international corporate hospitality


  • Access to VIP events, corporate networking opportunities,


  • Brand exposure via TV and PR.


  • Use of image rights, access to the Sunseeker database


  • Inclusion within all XS Racing publications.


  • The team has already put in a series of fantastic performances in the European and World Endurance Championships that have taken XS Racing to first place on the leaders board, with the team well placed to take this year’s title. Weather permitting, later this month the team will be attempting to break the record for the Round Great Britain Endurance run.

    For further information please contact:

    Richard Lamballe
    Killa Communications
    T: 020 7915 7658

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