Jordan Grand Prix Announces Major Sponsorship Deal with Deutsche Post
Benson and Hedges Jordan today announced a major new sponsorship deal with German Post and transport logistics company Deutsche Post, Europe's Number One for Mail, Express and Logistics.
The deal, which will run initially for three years, signals a major step forward for the team, ranked third in the World Championship for Constructors. It will ensure Jordan's financial stability well into the next decade.
Commenting on the sponsorship Eddie Jordan said, 'This deal is great news for Jordan and the most significant commercial step since Benson and Hedges joined us as title sponsor in 1996. The signing of this major partnership will have an enormous impact on our programme and strengthens even further our sponsor portfolio. For the first time in the company's history we have our entire technical and commercial programme secure before Christmas and mapped out in the foreseeable future. This will give us the confidence and security to really push ahead with our challenge for the World Championship title.'
Deutsche Post was drawn to Formula One by the sport's global presence and the intense media interest it attracts. The Germany company and Jordan make perfect partners; both represent high technology, speed, competition, and reliability . In addition, B & H Jordan's striking livery matches Deutsche Post's corporate colour, and the presence of German driver, Heinz-Harald Frentzen, in the team will be an enormous asset in Deutsche Post's marketing.
On announcing the deal, Mr. Zumwinkel said, 'Deutsche Post is an international company dealing in high speed logistics solutions, and Formula One is an ideal platform for us. We chose Jordan Grand Prix because it is the team which has won the hearts and support of the fans and spectators and because it is a team for which one of Germany's sporting heroes, Heinz-Harald, drives.'
For Further Information Contact:
Jordan Grand Prix
Tel: +44 1327 857 153
Fax: +44 1327 858 120
The deal, which will run initially for three years, signals a major step forward for the team, ranked third in the World Championship for Constructors. It will ensure Jordan's financial stability well into the next decade.
Commenting on the sponsorship Eddie Jordan said, 'This deal is great news for Jordan and the most significant commercial step since Benson and Hedges joined us as title sponsor in 1996. The signing of this major partnership will have an enormous impact on our programme and strengthens even further our sponsor portfolio. For the first time in the company's history we have our entire technical and commercial programme secure before Christmas and mapped out in the foreseeable future. This will give us the confidence and security to really push ahead with our challenge for the World Championship title.'
Deutsche Post was drawn to Formula One by the sport's global presence and the intense media interest it attracts. The Germany company and Jordan make perfect partners; both represent high technology, speed, competition, and reliability . In addition, B & H Jordan's striking livery matches Deutsche Post's corporate colour, and the presence of German driver, Heinz-Harald Frentzen, in the team will be an enormous asset in Deutsche Post's marketing.
On announcing the deal, Mr. Zumwinkel said, 'Deutsche Post is an international company dealing in high speed logistics solutions, and Formula One is an ideal platform for us. We chose Jordan Grand Prix because it is the team which has won the hearts and support of the fans and spectators and because it is a team for which one of Germany's sporting heroes, Heinz-Harald, drives.'
For Further Information Contact:
Jordan Grand Prix
Tel: +44 1327 857 153
Fax: +44 1327 858 120