'In This Corner' partners with Protocol Sports to take May-Pac fight week worldwide
Boxing sports marketing firm Protocol Sports Marketing Ltd., the world’s leading distributor of world championship boxing telecasts, is pleased to announce that it has partnered with In This Corner Productions LLC to present audiences worldwide with unique fight week coverage leading up to the super fight taking place on May 2, 2015 between the two best boxers of this generation, Floyd Mayweather and Manny Pacquiao.
In This Corner Productions LLC is the producer of IN THIS CORNER, America’s only weekly syndicated boxing television series, featuring profiles and interviews with the biggest names from boxing’s past and present. Each week, boxing guru and host James Smith provides audiences with an introspective look into the lives and careers of boxing’s best, and offers world-famous in-ring segments where boxing’s greats demonstrate many of the skills that made all of them champions and many of them legends.
Motivated to bring international audiences closer to the action in Las Vegas by providing insight and access that only IN THIS CORNER can provide, Protocol Sports has marketed, to worldwide broadcasters, a unique 3-part IN THIS CORNER Mayweather-Pacquiao preview series as well as daily fight week coverage, hosted by James Smith and delivered to international channels – including Africa’s SuperSport – at the completion of each day leading up to the fight.
“The hype leading up to Mayweather-Pacquiao has transcended the sport of boxing, and has eclipsed every other event in the world of sports,” says Protocol Sports Marketing President Lowell Conn. “It is imperative for sports broadcasters to have the type of preview coverage befitting an event of this caliber and broadcasters have been ecstatic to have James Smith and IN THIS CORNER set the stage for their audience, and guide them through what is undoubtedly the biggest fight week in the history of the sport.”
Smith is very pleased with this opportunity to share the excitement and experience of fight week with international audiences. “I’m thrilled to be lending my personal insight into one of the biggest boxing events of all time to viewers worldwide including sports fans in Africa watching on SuperSport,” says Smith. “I’m hoping that our exclusive coverage makes audiences worldwide feel like they are a part of Mayweather vs. Pacquiao. Enjoy the fight!”
ABOUT PROTOCOL SPORTS MARKETING LTD
Protocol Sports Marketing (www.protocolsports.com) is the world’s top sports marketing firm dedicated to professional boxing and serves as the pre-eminent go-to distributor for world class championship boxing. For background data, please contact Ashton Skerrett at +1-416-449-9400 or askerrett@protocolsports.com.