Giles Communications To Promote Out of This World Golf Shot: Signs 20th Sports Marketing Client
Also known as E21, the publicly traded firm (EGLF.OB) manufactures golf clubs consisting of a proprietary alloy made primarily from Scandium, called E21 Metal. This strong, yet lightweight material was originally developed for aerospace applications, including fighter jets, missiles and the International Space Station.
To promote its high-performance clubs, E21 is sponsoring the “World’s Longest Drive,” a golf shot that will be taken on Thanksgiving Day by Cosmonaut Mikhail Tyurin outside the International Space Station. While tethered to the space station, Tyurin will use a special gold-plated E21 club to hit a gold-plated ball into orbit.
“We have enjoyed a great deal of success with our sports marketing clients, but E21 is going to be out of this world,” said Mark Jeffers, vice president of sports marketing and business development at Giles Communications.
Jeffers established the Sports Marketing Division at Giles Communications one year ago and has signed a number of prominent clients in several areas, from cricket to baseball, boxing to mixed martial arts and soccer to polo. The division also launched the nationwide release of the bodybuilding film “No Pain, No Gain,” publicized the Breeders Crown premier horse racing event and built the Website for the Bo-Dyn Bobsled Project, which puts NASCAR drivers on ice.
This year, Giles Communications celebrates its 20th anniversary of providing blue-chip public relations, marketing and online communications services. Major past and present clients include Yamaha Corporation of America, Consumer Reports, Nero, American Music Conference, MakeMusic, Turtle Beach, Sony, Fujitsu, Dymo, Texaco, VH1 Save The Music and Yamaha Electronics Corporation.
This month, the company is launching an aggressive national advertising campaign on the CNN and CNBC channels of XM Satellite Radio. The agency is a finalist for the PR News Platinum PR Award in the product launch category and has won a Big W Gold Award from the Advertising Club of Westchester (New York) the past three years.
“As we enter our third decade of providing top-drawer services to our clients, we are expanding into new and dynamic areas,” said Peter Giles, president of Giles Communications. “Our sports marketing division has succeeded beyond expectations.”
About Giles Communications:
Founded in 1986, Giles Communications is a full-service public relations and marketing communications firm offering expert services in publicity, new media, corporate communications, media strategy and community and investor relations. It operates on behalf of its clients throughout U.S. media markets, and works in partnership with other agencies around the globe. For more information, please call (914) 644-3500 or visit http://www.giles.com/.
About Element 21 Golf Company:
E21 holds the exclusive right to manufacture golf products using proprietary E21 Alloys. Through a sophisticated multi-technology production path E21 manufactures shafts, drivers, and other clubs with marked improvements in distance, accuracy and feel over competing products. In recent months a number of high profile golf professionals have switched to or began testing E21's Eagle One shafts. E21 Alloys are 55% lighter and offer 25% strength to weight advantage over Titanium alloys, the current standard in the golf equipment industry.