Gatorade Renews Sponsorship with NFL
Chicago and New York, February 23, 2004 - Gatorade and the National Football League today announced they have reached an agreement in principle to renew their long-standing partnership through the 2011 season. This eight-year agreement extends Gatorade's sponsorship, which officially began in 1983, and builds upon the association between America's number one sports league and America's leading sports beverage.
Gatorade, the official sports beverage of the NFL and its 32 teams, will continue to receive exclusive presence at all NFL training camps, practices and sidelines during games. Gatorade's agreement also includes increased marketing activities focused on key NFL calendar initiatives such as Training Camp, Kickoff and other programs, including youth marketing. Gatorade also will continue advertising on NFL game telecasts.
As part of the sponsorship, Gatorade will continue to have exclusive rights to all league assets, including use of the NFL shield logo, Super Bowl, Pro Bowl and collective and individual use of the 32 NFL team marks.
'This is a great win for both Gatorade and the NFL,' said Tom Fox, senior vice president of sports marketing for Gatorade. 'The NFL knows the benefits we bring both as a partner and as a functional piece of equipment for its players and we strongly value the sideline exposure and the consumer excitement that the NFL delivers throughout the season.'
'We are pleased to extend our partnership with Gatorade, one of our most valued partners and the leading sports beverage company in the world,' said John Collins, the NFL's senior vice president, sales and marketing. 'In addition to Gatorade being everywhere NFL players train, practice and play, we look forward to expanding upon our marketing activities. The 'Gatorade dunk' on NFL sidelines is synonymous with winning football games and will continue for years to come.'
For more details contact:
Andy Horrow
Gatorade
312-821-3593
andy_horrow@quakeroats.com
Brian McCarthy
National Football League
212-450-2069
mccarthyb@nfl.com
Gatorade, the official sports beverage of the NFL and its 32 teams, will continue to receive exclusive presence at all NFL training camps, practices and sidelines during games. Gatorade's agreement also includes increased marketing activities focused on key NFL calendar initiatives such as Training Camp, Kickoff and other programs, including youth marketing. Gatorade also will continue advertising on NFL game telecasts.
As part of the sponsorship, Gatorade will continue to have exclusive rights to all league assets, including use of the NFL shield logo, Super Bowl, Pro Bowl and collective and individual use of the 32 NFL team marks.
'This is a great win for both Gatorade and the NFL,' said Tom Fox, senior vice president of sports marketing for Gatorade. 'The NFL knows the benefits we bring both as a partner and as a functional piece of equipment for its players and we strongly value the sideline exposure and the consumer excitement that the NFL delivers throughout the season.'
'We are pleased to extend our partnership with Gatorade, one of our most valued partners and the leading sports beverage company in the world,' said John Collins, the NFL's senior vice president, sales and marketing. 'In addition to Gatorade being everywhere NFL players train, practice and play, we look forward to expanding upon our marketing activities. The 'Gatorade dunk' on NFL sidelines is synonymous with winning football games and will continue for years to come.'
For more details contact:
Andy Horrow
Gatorade
312-821-3593
andy_horrow@quakeroats.com
Brian McCarthy
National Football League
212-450-2069
mccarthyb@nfl.com