Frontiers Group Helps Lloyds TSB Secure Rugby World Cup Sponsorship
Lloyds TSB has recently announced its sponsorship of Rugby World Cup 2003 in Australia. The deal was negotiated on behalf of Lloyds TSB by Frontiers Group UK Ltd, Lloyds TSB's retained sponsorship agency.
The deal with Rugby World Cup Ltd will see the Lloyds TSB brand appearing on perimeter boards around all eleven Rugby World Cup venues and gives the UK based financial services company marketing and promotional rights surrounding the tournament as the International Financial Sponsor Partner.
The five strong account team at Frontiers Group, headed by Director, Jon Phelps, will work on all Rugby World Cup activities focusing in the UK and with logistical support in Australia. The Frontiers Group team will also continue to work on the other elements of the Lloyds TSB sponsorship programme including;
Lloyds TSB Golf Ambassadors - Montgomerie, Faldo, Woosnam, Rose, Dougherty, Laura Davies and Rebecca Hudson
Lloyds TSB Rugby Ambassadors - Jonny Wilkinson, Jason Robinson, Will Carling, Jonathan Davies, Scott Quinnell and Simon Taylor
Barbarians FC, the SRU, WRU as well as the rugby Ambassadors.
The Rugby World Cup campaign, which will be launched later in August will also involve Lloyds TSB roster of agencies including, Rainey Kelly Campbell Roalfe / Y&R, Zenith Optimedia and sports PR specialist Ketchum.
'Frontiers Group has built a highly experienced team that are well used to leveraging international sponsorships of this kind,' said Jon Phelps.
'Our team will be working closely with the in-house sponsorship department and all Lloyds TSB's agencies as well as managing the critical interface with Rugby World Cup Limited.
'Together we have developed an integrated sponsorship exploitation plan designed to promote and further enhance the Lloyds TSB brand and its products and services.'
London based Frontiers Group was established in September 2000 by Simon Halden, formerly Chief Executive of Sports & Outdoor Media International PLC, with the financial backing of Pacific Investments PLC, Sir John Beckwith's private equity business. The Frontiers Group has established offices in UK, China, India, Australia, New Zealand and South Africa.
For further information, please contact:
Jon Phelps / Julian Yeomans at Frontiers Group UK
020 7323 2614
www.frontiersgroup.com
The deal with Rugby World Cup Ltd will see the Lloyds TSB brand appearing on perimeter boards around all eleven Rugby World Cup venues and gives the UK based financial services company marketing and promotional rights surrounding the tournament as the International Financial Sponsor Partner.
The five strong account team at Frontiers Group, headed by Director, Jon Phelps, will work on all Rugby World Cup activities focusing in the UK and with logistical support in Australia. The Frontiers Group team will also continue to work on the other elements of the Lloyds TSB sponsorship programme including;
The Rugby World Cup campaign, which will be launched later in August will also involve Lloyds TSB roster of agencies including, Rainey Kelly Campbell Roalfe / Y&R, Zenith Optimedia and sports PR specialist Ketchum.
'Frontiers Group has built a highly experienced team that are well used to leveraging international sponsorships of this kind,' said Jon Phelps.
'Our team will be working closely with the in-house sponsorship department and all Lloyds TSB's agencies as well as managing the critical interface with Rugby World Cup Limited.
'Together we have developed an integrated sponsorship exploitation plan designed to promote and further enhance the Lloyds TSB brand and its products and services.'
London based Frontiers Group was established in September 2000 by Simon Halden, formerly Chief Executive of Sports & Outdoor Media International PLC, with the financial backing of Pacific Investments PLC, Sir John Beckwith's private equity business. The Frontiers Group has established offices in UK, China, India, Australia, New Zealand and South Africa.
For further information, please contact:
Jon Phelps / Julian Yeomans at Frontiers Group UK
020 7323 2614
www.frontiersgroup.com