FINA appoints RedTorch for World Aquatics Convention
London, England: The Fédération Internationale de Natation (FINA), the world governing body for aquatic sports, has appointed international marketing agency RedTorch to deliver the digital marketing and sales operations for the 3rd FINA World Aquatics Convention, taking place in Doha (Qatar), 29 November to 1 December 2014.
RedTorch will assist the Convention as it facilitates the sustainable growth of aquatic sports by gathering together industry stakeholders and business leaders to network and share best practice. The agency is tasked with communicating the opportunities presented by the event, which for the first time will run just days before the 12th FINA World Swimming Championships (25m), scheduled from 3-7 December and also in Qatar’s capital city.
Cornel Marculescu, FINA Executive Director, said: “The hard-working team at RedTorch are a pleasure to work with and have delivered very good results for us in the past.
“We are very excited about the development of the World Aquatics Convention this year, particularly the decision for it to precede the FINA World Swimming Championships (25m) in Doha, and we are confident our partnership with RedTorch will help us succeed in delivering another great event for the global Aquatics community.”
RedTorch worked in partnership with FINA to launch the World Aquatics Convention in Punta del Este (Uruguay) in 2010. Together, they generated significant growth for the second edition in Moscow (Russia) in 2012, which had over 850 delegates from 450 organisations representing 145 countries. Exhibitors at the Moscow event included major Sponsors and Partners from the industry, including: Omega; Myrtha Pools and the 2015 FINA World Championships in Kazan.
Jonny Murch, Managing Director of RedTorch, said: “To be appointed for the World Aquatics Convention for a third time by FINA, one of the biggest Summer Olympic sports, is
testament to the hard work, dedication and innovative approach of our team at RedTorch.
“We will continue to build our relationship with FINA and the wider international Aquatics community, in order to generate further growth for the Convention and help the development of aquatic sports.”
Notes to editors
RedTorch is a London based sports marketing agency with roots in delivering successful B2B sales and digital marketing services that result in measureable outcomes for its clients.
RedTorch works as a catalyst to help international sports organisations achieve their business aspirations. It has track record of working as a trusted partner of a small but growing number of exciting rights holders and businesses, delivering new revenue streams, international recognition and enhancing relationships across the world of sport.
Clients of RedTorch include: the Fédération Internationale de Natation (FINA); SportAccord Convention; the International Rugby Board (IRB); IEC in Sports; Union Mondiale des Villes Olympiques (UMVO); TSE Consulting and the Sports Journalists’ Association of Great Britain (SJA).
For more information visit: www.redtorch.co
About FINA World Aquatics Convention
Advancing Aquatics in line with FINA’s objectives. Our mission is to provide a platform for the global aquatics family and business leaders to come together to network and share best practices, to encourage greater engagement in aquatic sports and elite performance across all FINA disciplines. Our vision is to facilitate and support the sustainable growth of aquatic sports throughout the world.
= Support national, regional and local governments around the world to understand the benefits of aquatic sports and how they may be used as tools for positive change in society
= Provide a platform to support the industry with the growth of aquatic sports around the world
= Assist learning and understanding about best practices in delivering sustainable access to aquatic sports and aquatic sports educational programmes
= Maintain excellent relationships between FINA, its National Federations and the wider international aquatics family
= Facilitate new ways to increase the visibility of aquatic sports in the media
= Help the transfer of knowledge about new technologies and best practices to achieve high performance in grass roots and elite aquatics events
= Explore how aquatic sports may evolve to appeal to wider audiences
For more information visit: http://www.worldaquaticsconvention.com
Managing Director, RedTorch
+44 (0)207 036 8080