Fila partner of ATP Tour
Biella, Italy - Further deepening its international commitment to tennis, Fila announced on June 28 that it has entered into a three year global partnership with the ISL as Technical Sponsor/Official Supplier for the ATP Tour Super 9 and ATP Tour World Championship beginning January 1, 2000 through December 31, 2002. This alliance is a result of the recent ATP Tour Super 9 agreement where exclusive sponsorship opportunities were offered for the first time for the entire series. As an ATP Tour Super 9 and World Championships partner, Fila will have worldwide sponsorship and licensing exclusivity for both branded and unbranded athletic footwear and apparel. Fila will provide athletic footwear and apparel for each of the 10 events' ball persons, linespeople, judges and tournament officials. The company will also have the exclusive rights to sell both on-site and off-site ATP Tour Super 9, ATP World Championships and individual event merchandise and accessories, as well as Fila in-line products at each event. "Our partnership with the ATP Tour Super 9 and World Championships further signals Fila's global commitment and dedication to the sport of tennis, and to the innovative performance and authentic design of our product," said Michele Scannavini, CEO of Fila Holding S.p.A. "We are proud to welcome Fila as the first new member of our global family of sponsors since the formation of the partnership," said Chris Renner, Director Of ISL Tennis Division. "We are also extremely pleased that Fila is joining us as a partner in this new and exciting venture," said Mark Miles, CEO ATP Tour. "Fila has a tremendous heritage in our sport and we are delighted that they are deepening their commitment to men's professional tennis." Fila's ATP Tour Super 9 and World Championship partnership comes on the heels of the company's most extensive tennis event sponsorship initiatives ever. Fila is a sponsor of the ATP Tour tournaments in Key Biscayne, Cincinnati, Indianapolis and the ATP World Championship in Hanover, as well as the US Open in Flushing Meadows, and the Fila Satellite Circuit in Australia. It is also a sponsor of the acclaimed Nick Bollettieri Tennis Academy and the Billy Stearns Tennis Center in Florida. Fila was founded 72 years ago by the Fila brothers in Italy. Fila is a leading designer and marketer of athletic and casual footwear and of activewear, casualwear and sportswear and has a long and distinguished heritage in tennis that includes associations with players such as Bjorn Borg, Guillermo Vilas and Boris Becker.