FIBA and Global Brands Group Score Big With New Partnership
Global Brands Group, which builds and commercialises leading sports and lifestyle brands and other types of intellectual properties through merchandise, manufacturing and retail license agreements, agreed terms with FIBA last month to become the Master Licensee and Exclusive Licensing Representative for all FIBA marks. On 2nd and 3rd March, on the occasion of the FIBA Central Board meeting in Madrid (Spain), Mark Matheny, CEO and Co-Chairman of GBG, presented his company’s concept to the FIBA Central Board which gave its approval.
The agreement, which includes all FIBA and FIBA Zone logos, mascots and names of countries participating in FIBA competitions, runs from 2007 to 2014 and is a new step forward achieved by the International Basketball Federation after its successful 2006 World Championship in Japan.
All traditional product and service categories are included in the deal. The program includes the rights to establish and operate FIBA stores and to act as the on-site merchandise concessionaire at all FIBA’s continental and World Championships. The partnership intends to take FIBA beyond a sports brand, to a lifestyle statement capturing all the spirit and excitement of international basketball.
FIBA Commercial Director Matthew Osmon said: “This is an exciting time for FIBA. Licensed product and retailing is a key pillar of FIBA’s long term brand strategy and with its extensive experience and global network, Global Brands is the ideal partner to support and strengthen FIBA’s growth ambitions and popularity.”
Mark Matheny, CEO and Co-Chairman of GBG, said: “This is a key addition to our IP stable because of the growing popularity of international basketball and the FIBA brand. FIBA will benefit from our brand knowledge and network expertise built around our other major sports licensees such as FIFA, the PGA Tour and the Football Association.”
FIBA, the world governing body for basketball, is an independent association formed by 213 National Federations of basketball throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC). Its main events are the FIBA World Championships for Men and Women held every four years, the World Olympic Qualifying Tournaments held in the Olympic years, and the various FIBA Zone Continental events. The 2010 FIBA World Championship will be played in Turkey.
About Global Brands Group:
Global Brands Group (http://www.globalbrandsgroup.com/) is an internationally-recognised brand management and licensing company. It manages brands by building sustainable equity and creating new branding opportunities by using an innovative yet commercial approach.
Through its international network of offices, GBG is able to maximise revenue potential by creating worldwide manufacturing, retail and promotional partnerships.
The business focuses on the core sectors of Product Licensing, Retail Licensing and Food & Beverage; currently GBG's growing portfolio of intellectual properties includes the Fédération Internationale de Football Association (FIFA), the PGA Tour, Disney, Warner Bros., FIBA, etc.
With its corporate headquarters located in Singapore, the Group has a network of 14 offices around the world in major cities such as Bangkok, Manila, Jakarta, Kuala Lumpur, Hong Kong, Shanghai, Tokyo, Sydney, London, Dubai, Johannesburg, Los Angeles and Buenos Aires, with more offices due to open over the next few years.
Its worldwide reach combined with local implementation ensures that GBG maximises brand potential across a broad, relevant consumer base.