ESPN X Games Dubai 2007, Presented By Mountain Dew, Returns to The Middle East For a Third Year
Together with presenting sponsor, PepsiCo's Mountain Dew brand, the event will also be supported by official car partner Dodge, Playstation and Dubai Festival City.
“Dubai has been an incredible host city the last two years,“ said Rick Alessandri, Senior Vice President, ESPN Consumer Products and X Games Managing Director. “We are excited about expanding to a full competition this year and look forward to continuing to grow the X Games franchise in the UAE.”
Athletes scheduled to appear are BMX stars Simon Tabron (GBR) and Van Homan (USA), X Games Skateboard medalist Mathias Ringstrom (SWE), X Games Moto X gold medalist Chuck Carothers (USA), Alex Medvedev (GER), Abrahim Wadhi (UAE), and many more.
"In keeping with Mountain Dew’s image that reflects the dedication and fitness required for action sports, PepsiCo International's continued partnership with ESPN is one that truly expresses the essence of the sport,” said Ken Newell, Vice President, PepsiCo Beverages International. “We are looking forward to another successful Dubai X Games in December 2007 and bringing the X Games experience to our consumers across the Middle East.”
Orbit ESPN, ESPN’s affiliate in the region, will carry the best action from Dubai and other X Games events, across the Middle East and North Africa. Additional coverage will be found on a number of other broadcasters in the region. Across Europe, X Games Dubai will be seen on Eurosport, Extreme Channel and a number of other broadcasters such as Five UK, Sport+ France and Sky Italia. In addition, ESPN will deliver the event across its international networks and platforms.
ABOUT ESPN’s X GAMES FRANCHISE
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Today, the X Games and Winter X Games are the biggest action sports events in the world. Part of ESPN Content Development, X Games, and Winter X Games are just some of the original action sports programming currently shown on ESPN and ESPN2. The brand has also grown to include international X Games events, EXPN.com, and various X Games-branded retail products.
ABOUT PEPSICO INTERNATIONAL
Mountain Dew, PepsiCo International's lemon-lime soft drink is one of the leading and fastest growing brands in the region with significant market share and is a market-leader in the Sultanate of Oman. Operating through a network of ten local bottlers across the Gulf Cooperative Council (GCC) for more than 50 years, PepsiCo International markets and manufactures products, which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana and Aquafina.
Details and a list of scheduled athletes for ESPN X Games Dubai presented by Mountain Dew will be forthcoming on http://www.xgamesdubai.com/ for the public and http://www.espneventmedia.com/ for media.