EBU granted exclusive Television rights for the EURO 2004 Finals
UEFA's Executive Committee have disclosed that the Euro 2004 European Championships, to be played in Portugal, will be shown free on terrestrial television.
The announcement that the EBU have secured the exclusive international TV rights will come as a surprise to many observers of the market.
However the President of Uefa, Lennart Johansson, has stated that the main concern in the decision was not the financial aspect of a lucrative sale, but the provision of free television coverage for soccer fans throughout Europe.
The announcement that the EBU have secured the exclusive international TV rights will come as a surprise to many observers of the market.
However the President of Uefa, Lennart Johansson, has stated that the main concern in the decision was not the financial aspect of a lucrative sale, but the provision of free television coverage for soccer fans throughout Europe.