Designers From Around the World Seek to Create Official 2010 Olympic and Paralympic Games Mascot(s)
The Request for Proposals (RFP) from the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) seeks "passionate and talented designers and artists" to conceptualize the 2010 Olympic and Paralympic mascot(s). With just over 24 hours remaining before the deadline, 177 proponents expressed an interest to submit a proposal, including credentials and a portfolio of previous work.
One hundred and fifty one expressions of interest have been received from Canadians, with 72 from British Columbia, 48 from Ontario and the remainder from the rest of the country. International submissions were received from Australia, Austria, Brazil, France, Italy, Japan, the United Kingdom and the United States.
Over the five weeks of the open call, the RFP document was downloaded from vancouver2010.com over 3,800 times, while nearly 1,900 visitors to vancouver2010.com recently participated in an on-line poll offering their views on the best mascots. VANOC has also received hundreds of e-mails and suggestions on the future mascots(s). All public feedback on the mascot program will be provided to the designer(s) as valuable input for consideration during the design process.
"The 2010 Winter Games mascot(s) will be recognized worldwide as a symbol of our Games and our country," said Dave Cobb, VANOC's executive vice president, revenue, marketing and communications. "We're pleased to have captured the imagination of the design community. Whatever form the mascot(s) takes we are looking for something that will represent Vancouver 2010 values and we look forward to an open and highly creative design process over the coming months."
With the closure of the RFP at 2PM PST tomorrow, next steps will include a review of all submissions received, followed by select interviews and reference checks to develop a short list. The decision on a final designer(s) will be announced publicly in early 2007. The successful designer(s) will develop concepts in collaboration with VANOC for an unveiling in 2007.
The mascot(s) will feature prominently in hundreds of Games communications and materials from advertising and publications to websites and merchandise. The mascot(s) will also act as 'real-life' ambassador(s) for the Games, appearing in animated films and at various events around the country and during the Games.
Mascots are one of the most unique creative projects within the Games image and identity program and are traditionally a person, animal or item that represents good luck. Mascots usually reflect the nature or culture of a host region or country.
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010.