Competition to Decide Badminton World Federation Logo
Organized by Total Sports Asia in association with Sunrise & Co. Pte. Ltd., the competition will be held over 3 months with the winning logo selected at the end of January 2007. The winner of the competition will walk away with a Grand Prize of USD$5,000, FREE ticket and accommodation to the logo’s official launch event, and an option to choose between a FREE trip to the next World Championships in Kuala Lumpur, Malaysia or the Sudirman Cup 2007 in Glasgow, Scotland. The closing date for all entries to the competition is on 31st January 2007.
According to Datuk Punch, the competition is in line with the federation’s mission to unite the World of Badminton. “Badminton is played in more than 160 countries and the popularity of the sport is increasing. The new logo for the federation is part of our re-branding strategy and we want to get the Badminton World involved in the process through this international competition.”
Marcus Luer, Group CEO of Total Sports Asia – BWF’s exclusive media agent in Asia Pacific, said that apart from the increase in participation, badminton has also become one of most widely watched sports in Asia. “The Thomas / Uber Cup 2006 tournament alone reached close to 280 million TV homes in Asia.”
As part of BWF’s ongoing efforts to promote badminton internationally, the federation will be looking at organising more tournaments. Some of its other activities include establishing more training centres and sponsor friendly events in all 5 continents.