Canon Appoints 180 For UEFA Champions League Task
180, the Amsterdam-based international advertising agency, has been appointed by Canon Europa N.V. to create a TV campaign to leverage the brand's sponsorship of the UEFA Champions League. This will be the first TV advertising Canon has created around
the UEFA Champions League since becoming an Official Sponsor in the
1994/95 season.
Canon made the appointment after a series of meetings with undisclosed
agencies and a strategic proposal from 180. The commercial will run
during next season's UEFA Champions League in a number of European
markets.
Canon is 180's third client since opening on 1st October 1998 after
winning a slice of adidas Worldwide's business. The 20-strong agency has
also worked for MTV USA.
Contacts: 180 - Larry Frey or Guy Hayward
(+31 20 4222 180)
the UEFA Champions League since becoming an Official Sponsor in the
1994/95 season.
Canon made the appointment after a series of meetings with undisclosed
agencies and a strategic proposal from 180. The commercial will run
during next season's UEFA Champions League in a number of European
markets.
Canon is 180's third client since opening on 1st October 1998 after
winning a slice of adidas Worldwide's business. The 20-strong agency has
also worked for MTV USA.
Contacts: 180 - Larry Frey or Guy Hayward
(+31 20 4222 180)