LEN: new partnership with TYR
TYR Sport has become LEN’s new partner as the official product supplier. The contract for the partnership was signed at the LEN Congress held in Marseille (FRA).
A new partner starts supporting European Aquatics in its further rise. TYR Sport has become a proud partner of LEN and will commence its role as the official product supplier for all aquatic disciplines including swimming, diving, synchronised swimming, water polo, open water and masters in Europe.
LEN has entered a new phase in recent years as its premium events have grown significantly in all fields since the continent’s prominent cities like London, Berlin, Belgrade, Budapest, Copenhagen, Barcelona, Glasgow hosted or will host the various meets in world-class facilities. The level of organisation as well as a boom in TV, media and web exposure all contributed to the outstanding success of the European Championships and other major events.
“We are on the rise, no doubt, but for the current success story you need great athletes first of all, great coaches, devoted national federations and of course, great partners” LEN President Paolo Barelli said. “To welcome TYR Sport on board is another huge step for us, with a company so committed to success LEN’s journey promises much more than we could ever imagine.”
“At TYR Sport we have the utmost respect for LEN’S continued dedication to facilitating the growth of aquatic sports in Europe,” began Chief Executive Officer Matt DiLorenzo. “Providing athletes with the most innovative, performance driven products has always been our primary commitment as a brand. Through this endorsement I am confident we will work together to further energise the European swim community with the highest level of support.”
Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.
From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.