Kelly Simmons MBE to discuss The FA’s National Game Strategy at Soccerex
The FA's Director of Participation and Development, Kelly Simmons MBE will be discussing the FA’s National Game Strategy in the Love Football Zone at the Soccerex Global Convention, 26th-28th September, Manchester. Kelly has been involved with the FA for almost 20 years and has been a driving force in developing grassroots football. With the plan being one year into its four year tenure, Kelly will be giving an insight into what has been achieved so far, and how the strategy will continue to progress football across many different levels within the future.
Kelly’s position at The FA includes oversight of youth football, grassroots and semi-professional game. She is also a member of the UEFA Grassroots Panel and the FIFA Women’s Committee, which outlines plans for women’s football, including the development of the semi professional FA Women’s Super League. Her role and passion for grassroots sees her as leading personnel in developing and implementing the National Game Strategy, and her work across football saw her receive an MBE in 2002.
One of the main key points from the National Game Strategy is the investment of over £260m into the game over the course of the current four year plan. The funding put in place has an aim to help support grassroots football and develop the game from the core. There have been four key target areas identified within the strategy; facilities, coaching, participation and developing the football workforce. A big push for this is developing the younger generation’s passion for the game and supplying top quality coaches and facilities. Female youth participation levels are also a target, with a drive of wanting to increase this by 11%. With a successful FIFA World Cup 2015 campaign for the England Ladies team by finishing third, this could have a potential knock on effect to the younger age bracket to get involved in football.
Another major aim for the National Game Strategy is to improve the football workforce. The plan includes making sure across the game there is consistency with highly qualified referees. Kelly’s informative discussion on The FA’s scheme at The Soccerex Global Convention will give an understanding to where the position of the strategy is right now, and how it will be implemented across football within the years to come.
The Global Convention as a whole is designed to deliver unique business insight across a variety of key sectors and subject matters ranging from sponsorship and fan engagement to technological innovations and stadium development. For more information on the programme, check out the full programme here.
For more information on Soccerex please visit www.soccerex.com, call +44 (0)20 8987 5522 or email us at email@example.com
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.
Now in its twentieth year, Soccerex has hosted 38 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regional Forums.
About the Global Convention
The Soccerex Global Convention is the world’s leading football business event, with the industry’s elite coming together to debate, network and do business. Lasting three days, the event, held in Manchester, 26-28 September 2016, is in conjunction with Marketing Manchester and will be situated at Manchester Central Convention Complex.