FISU signs Qiaodan Sports as Exclusive Sports Gear Supplier
The International University Sports Federation (FISU) has today signed Qiaodan Sports as its exclusive sports gear supplier.
The four-year partnership will see the Chinese athletic apparel company provide uniforms for the FISU Family. The company has a strategic record of partnering with university sports organisations, having signed a previous deal with FISU for the 3x3 Basketball World University League, and with the China University Sports Association. Furthermore Qiaodan Sports has sponsored both the Chinese and Russian delegations at a number of Universiades.
Qiaodan Sports is also a familiar brand within the wider Olympic Movement having signed partnerships with the National Olympic Committees of Mongolia, Kazakhstan and Turkmenistan between 2009 and 2010, raising the brand’s profile through these nations’ participation at the Asian Games and the Olympic Games.
FISU is the International Federation for university-level sport worldwide. FISU aims to inspire students to play more sport and to recognise sport as a vital tool in developing their leadership skills.
FISU’s deal with Qiaodan Sports comes as the federation is in the process of developing a new FISU Strategy that will comprise strategic goals for the next 10 years across all areas, especially its commercial operations, marketing and communications activities and in the development of the Games concept at both Universiades and World University Championships.
FISU President Oleg Matytsin said:
“We are thrilled to announce this exciting partnership between FISU and Qiaodan Sports. Qiaodan Sports has shown its dedication to university and Olympic sport over many years and has developed sport domestically and internationally through billions of dollars of investment. This long-term commitment to sport really impressed FISU. FISU is building a strong network of partners that share its determination and passion for raising the profile of university sport and this deal is part of that strategy. I am confident that, with the help of Qiaodan Sports, FISU will be better equipped to deliver its mission to act for the health and wellbeing of students, and thereby help them to become tomorrow’s leaders.”
CEO of Qiaodan Sports Ni Zhennian said:
“After our previous involvement with FISU and in university sport, it felt natural for us to sign this new agreement. Qiaodan Sports has a long-standing commitment to supporting sport at every level and this deal with FISU presents us with another opportunity to help boost student sport. Our values of ‘good faith, cooperation and innovation’ are completely aligned with FISU’s values.”
A total of 33 World University Championships will have taken place in different sports around the world by the end of 2016. Later this month, the first ever International Day of University Sport will take place on 20 September, with the FISU Festival due to be held on 24 September.
Founded in 1949, FISU stands for Fédération Internationale du Sport Universitaire (International University Sports Federation). FISU was formed within university institutions in order to promote sports values and encourage sports practice in harmony with and complementary to the university spirit. Promoting sports values means encouraging friendship, fraternity, fair-play, perseverance, integrity and cooperation amongst students, who one day may have responsibilities and even key positions in politics, the economy, culture and industry.
Open to student-athletes aged between 17 and 25 (for 2016 and 2017 events, the upper age is still 28), the FISU sporting events are the Summer and Winter Universiade and the World University Championships. The Universiades are multisport events staged in odd-numbered years, while the World University Championships are single-sport events staged in odd-numbered years. Besides its sporting events, FISU stages educational events, i.e. the FISU Forum on University Sport, the FISU World Conference on Development through Sport, the FISU World Conference on Innovation – Education – Sport, the FISU Sport Education Summit and the FISU Seminars.
FISU's motto being “Excellence in Mind and Body”, all events include educational and cultural aspects into sports competitions, bringing together sport and academia from all over the world to celebrate in a true spirit of friendship and sportsmanship. FISU cooperates for developing its events and programmes with all major international sport and educational organisations. As major outcomes of those collaborations, in 2015, the United Nations Educational, Scientific and Cultural Organisation (UNESCO) proclaimed the International Day of University Sport to be celebrated on September 20, and the Anti-Doping Textbook and teaching material were developed with the World Ant-Doping Agency (WADA).
FISU is composed of 170 Member Associations (National University Sports Federations). Every four years, the FISU General Assembly elects the members of the FISU Executive Committee, its board of directors. Fourteen permanent committees advise the Executive Committee in their specialised areas. For the daily administration of FISU, the FISU Executive Committee relies on the Secretary General, who is assisted by the FISU staff. The FISU headquarters is in Lausanne, Switzerland.
For more information, please contact the FISU Media Dept. at email@example.com, or visit our web site at www.fisu.net.