Smart Cities & Sport Summit 2016 – now with Masterclass on defining and measuring success as a sport city!
Lausanne – Switzerland, July 6th, 2016 – The third edition of the Smart Cities & Sport Summit, which will be held on October 10-12, 2016 in the Olympic Capital of Lausanne, Switzerland, will feature a very special and interactive session on a topic that is often debated in sport cities: how do we define and measure our success as a sport city and how do we communicate it?
Cities and public authorities invest vast amounts of money in sport every year to achieve many different objectives: to have a more healthy population, to create awareness on their city, to strengthen their brand positioning, or to create a dynamic and active community. No matter what their intentions, cities must be able to define a clear strategy, measure whether the objectives were achieved and communicate their success.
In its ambition to enable sport city representatives to perform better, Smart Cities & Sport will organise a special session in an innovative format on to this topic. Taking the form of a Masterclass, participants will engage with Dr Mikkel Draebye, Strategy and Entrepreneurship Professor at the world renowned SDA Bocconi School of Management in Milan, to discuss various techniques to help define, measure and communicate success as a sport city.
The hands-on, interactive one-hour session will incorporate tools, examples and demonstrations, and will be followed by the Toolbox, a session in which five cities will talk about specific cases on how they define, measure and communicate success in various areas.
For more information on the Smart Cities & Sport Summit, see here.
For further information, please contact:
Smart Cities & Sport