Wolf Blass to Become Official Wine of the Test Match Grounds
Premium wine company, Beringer Blass Wine Estates has launched an exclusive new partnership with English cricket for its Wolf Blass range of wines to become the 'Official Wine of the Test Match Grounds'.
The exclusive four year deal brokered by Frontiers Group, commercial partners to the 7 Test Match Grounds, will see the wine brand advertising in premium perimeter and tri-vision sites at all seven grounds throughout the summer, including the sporting highlight of 2005 – The Ashes Test Series against Australia.
Wolf Blass will also enjoy listings at the Test Match Grounds as well as exclusive on-site sampling and promotional opportunities.
A high profile marketing programme with supermarkets, high street retailers and other stockists will complement the on-site cricket activity at the Test Match Grounds.
There will also be opportunities for cricket fans to win highly prized tickets, branded Wolf Blass cricket merchandise and memorabilia and exclusive hospitality packages to key Ashes fixtures through a series of customer competitions and retail promotions.
Norbert Heinl, European Marketing Manager Beringer Blass Wine Estates, is looking forward to a long term partnership with English cricket.
'We have made a major investment in this partnership and we very much see it as a long-term venture.'
'The audience profile of English cricket perfectly reflects that of a premium brand such as Wolf Blass and with cricket enjoying such a strong media profile at the current time it’s an ideal platform to further extend our communications programme.'
'Over the coming months we will be working with supermarkets, off licences and all of our stockists to utilise our new relationship with English cricket to introduce as many new customers as possible to our premium wines.'
'The Ashes Series is going to be the highlight of the sporting summer in 2005 and I’m delighted that our Wolf Blass brand will be the wine of choice. Our involvement will provide numerous opportunities in the years ahead and we’re determined to utilise this partnership to grow our business substantially in the UK.
'We look forward to a long and successful relationship with cricket and the Test Match Grounds in the UK.'
Kevin Vandrau, Commercial Director Frontiers Group, ‘We are delighted to have secured Wolf Blass as our exclusive wine partner. They have exciting initiatives planned for next year’s Ashes Series and we look forward to developing these over the course of our initial 4 year partnership.’
For further information, please contact:
Kevin Vandrau, Frontiers Group 020 7323 2613
kmv@frontiersgroup.com
The exclusive four year deal brokered by Frontiers Group, commercial partners to the 7 Test Match Grounds, will see the wine brand advertising in premium perimeter and tri-vision sites at all seven grounds throughout the summer, including the sporting highlight of 2005 – The Ashes Test Series against Australia.
Wolf Blass will also enjoy listings at the Test Match Grounds as well as exclusive on-site sampling and promotional opportunities.
A high profile marketing programme with supermarkets, high street retailers and other stockists will complement the on-site cricket activity at the Test Match Grounds.
There will also be opportunities for cricket fans to win highly prized tickets, branded Wolf Blass cricket merchandise and memorabilia and exclusive hospitality packages to key Ashes fixtures through a series of customer competitions and retail promotions.
Norbert Heinl, European Marketing Manager Beringer Blass Wine Estates, is looking forward to a long term partnership with English cricket.
'We have made a major investment in this partnership and we very much see it as a long-term venture.'
'The audience profile of English cricket perfectly reflects that of a premium brand such as Wolf Blass and with cricket enjoying such a strong media profile at the current time it’s an ideal platform to further extend our communications programme.'
'Over the coming months we will be working with supermarkets, off licences and all of our stockists to utilise our new relationship with English cricket to introduce as many new customers as possible to our premium wines.'
'The Ashes Series is going to be the highlight of the sporting summer in 2005 and I’m delighted that our Wolf Blass brand will be the wine of choice. Our involvement will provide numerous opportunities in the years ahead and we’re determined to utilise this partnership to grow our business substantially in the UK.
'We look forward to a long and successful relationship with cricket and the Test Match Grounds in the UK.'
Kevin Vandrau, Commercial Director Frontiers Group, ‘We are delighted to have secured Wolf Blass as our exclusive wine partner. They have exciting initiatives planned for next year’s Ashes Series and we look forward to developing these over the course of our initial 4 year partnership.’
For further information, please contact:
Kevin Vandrau, Frontiers Group 020 7323 2613
kmv@frontiersgroup.com