Euroleague shifts to streaming coverage in Russia with Okko
Okko Sport, the subscription over-the-top platform in Russia owned by media group Rambler&Co, has landed exclusive domestic rights to the EuroLeague, basketball’s elite European clubs competition, from the 2022-23 season.
Under a deal with organiser Euroleague Basketball, the service will have live and on-demand streaming rights in Russia for the competition and the second-tier EuroCup.
Okko’s contract will begin with coverage of the remainder of this season’s EuroCup.
It will then have rights to show all EuroLeague matches, as well as the EuroCup, from next season through to the 2024-25 campaign.
Euroleague rights in Russia are presently held by sports broadcaster Match TV, meaning the league will shift from linear pay-TV coverage to streaming in the country.
Okko will show live games of Russian outfit Lokomotiv Kuban Krasnodar during this season’s EuroCup and a selection of live games of Russian teams during the 2022-23 EuroLeague, both on a free-to-air basis.
The platform's coverage will begin on 8 December when Lokomotiv take on Italy’s Trento.
Okko will additionally make all EuroLeague games available on a delayed basis shortly after the end of each game day, also on a free-to-air basis.
The EuroLeague features three Russian clubs in CSKA Moscow, Zenit Saint Petersburg and BC Unics.
Alex Ferrer Kristjansson, Euroleague Basketball marketing and communications senior director, said: "With Russian clubs at the forefront in Euroleague Basketball, we're delighted to offer the country's fans a broadcasting partner of Okko's status through which to follow the games."
Oleg Manzha, Okko Sport chief executive, added: “Having launched basketball broadcasts on Okko this November, we are taking the next step and proudly announcing the EuroLeague.
“I have no doubt that this is great news for all sport fans, who will have an opportunity to watch the EuroLeague in full volume and high quality.”
The EuroLeague deal adds another major sports property to Okko’s portfolio as it holds rights to English soccer’s Premier League, Spain’s LaLiga, North America's MLS and tennis’ ATP and WTA Tours.