Tencent to stream Extreme E debut season; Formula E adds two more rounds
The X Prixs, beginning with Desert leg in Saudi Arabia on 3 and 4 April, will be streamed on Tencent's digital platform, QQ.com, as well as its associated apps Tencent Sports, Tencent News and Tencent Video.
In addition to the live racing, Extreme E’s race highlights and magazine programmes will also be available online and free-to-view along with behind-the-scenes documentaries ‘How to Build a Race Car’, ‘The Electric Dream’ and ‘Climate Changers’, in both Chinese and English language
Ali Russell, chief marketing officer at Extreme E, said, “Extreme E’s broadcast agreement with Tencent provides unparalleled reach for our ‘sport for purpose’ series in this vital region. Tencent’s superb array of user platforms will help us to bring our thrilling electric race format as well as our important environmental messages to over a billion people.
“Digital outlets like Tencent are extremely important for Extreme E and it is imperative we continue to create partnerships like these to reach a global audience. One of the championship's missions is to shine a light on the climate crisis and encourage change, and the only way we can achieve that is by reaching as many people as possible with our innovative broadcast product.”
Ewell Zhao, general manager at Tencent, said: “Electric vehicles are an important development of the automotive industry. While Extreme E brings the charm of electric vehicles to the off-road racing, it conveys the core concept of environmental protection. In the future, Tencent Sports is going to share the excitement of Extreme E with more motor sports fans, and promote electric car racing in China.”
Extreme E will enjoy significant exposure in China for season one, with organisers having already agreed streaming deals with Huya and Zhibo.TV and a content partnership with Douyin, the popular short-form video platform known as TikTok outside of China.
Last week, Extreme added Insight TV, the millennial-focused channel and content producer, to its broadcast portfolio. The series will broadcast across Insight TV's global linear and digital networks in all territories except Brazil, India, Bangladesh, the Maldives, Germany, the US and the UK.
After Saudi Arabia, Extreme E will race in Senegal (Ocean), Greenland (Arctic), Brazil (Amazon) and Argentine Patagonia (Glacier).
Meanwhile, sister series Formula E has updated its 2020-21 calendar, with Rome and Valencia to now host double-headers.
The Italian capital will stage rounds three and four on 10 and 11 April, with the Spanish coastal city to follow suit with rounds five and six on 24 and 25 April.
Both were originally slated to stage just one race.
The season opened on 26 and 27 February in Diriyah, Saudi Arabia.
Other races are planned for Monaco on 8 May and Marrakech, Morocco on 22 May, before a double-header in Santiago, Chile on 5 and 6 June.
More races may well be added with Formula E "continuing to monitor the ongoing Covid-19 pandemic and in constant communication with its community of teams, manufacturers, partners, broadcasters and host cities."