SuperSport to be long-term Formula E home in sub-Saharan Africa
Motor racing -
18 Feb 2021
SuperSport will show the series live in more 50 African territories, inluding its home market South Africa, beginning with the 2020-21 season, which finally gets under way with a double-header in Diriyah, Saudi Arabia on 26 and 27 February.
The coverage will be available on SuperSport’s Motorsport Channel, as well as digital platforms.
In addition to live action, the races will be available on demand and there will be full access to qualifying sessions.
SuperSport’s Blitz news channel will offer season-long reporting and editorial content.
Aarti Dabas, chief media officer of Formula E, said: "SuperSport’s reach across Africa, allied with the diversity of their rights portfolio, their localised production and their thematic channel approach demonstrates their importance as a leading media network on the continent.
"We are delighted to announce this new partnership and we will work with Africa’s leading sports broadcaster to grow our fanbase in the region, introducing more people to the most unpredictable racing series in the world, its world-class drivers and Formula E’s vision to accelerate sustainable human progress through the power of electric racing."
Marc Jury, SuperSport chief executive, added: "We are very happy to have concluded a new deal to broadcast the ABB FIA Formula E World Championship. Motorsport has a wide following across the African continent and this will provide more thrilling action for fans on our dedicated Motorsport channel."
SuperSport, which holds Formula 1 rights to 2022, picked up rights to Formula E's six-race title decider in Berlin last August, which was organised to complete the 2019-20 season following disruption caused by the coronavirus pandemic that meant only five races were possible.
A year ago, pay-TV rival StarTimes acquired rights across 37 territories to the 2019-20 season.
