Every day we publish a selection of key news stories from the business of sport, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to GlobalData’s Sport Intelligence Center. If you are interested in finding out more about accessing our Sport Intelligence Center, please click here or contact us at email@example.com
Mixed martial arts - 27 Jan 2021
UFC 257, the latest edition of the mixed martial arts promotion, attracted 1.6 million individual purchases worldwide on pay-per-view, including 1.2 million on the ESPN+ streaming service, which had rights to the event in the US.
UFC 257 was headlined by a rematch between Conor McGregor and Dustin Poirier, which Poirier won by knockout.
This figure for Saturday night's event held in Abu Dhabi places it third in terms of PPV buys of UFC events, behind UFC 229 (2.4 million buys), and UFC 202 (1.65 million buys), both of which also featured Irish star McGregor.
Aside from the ESPN+ buys for UFC 257, there were 400,000 international viewers.
The impressive figures for ESPN+ came despite the service suffering an extended outage during the live coverage, as at least 1.3 million viewers tried to access it at the same time - not all of whom were eventually successful when the site was back up and running.
The streaming rights deal between ESPN and UFC, signed in 2018 and running to 2023, has a total value of $1.5 billion.
UFC fights have predominantly been taking place at Yas Island, off the coast of Abu Dhabi, over the last six months, after the coronavirus pandemic caused multiple events to be relocated from USA.