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ITTs issued across sub-Saharan Africa for next two Fifa World Cups

Soccer - 26 Jan 2021
Fifa has launched the tender processes for media rights in sub-Saharan Africa to the 2022 World Cup in Qatar and 2023 Women's World Cup in Australia and New Zealand.

Two invitations to tender have been issued - one for each tournament - with bids due by 10am (CET) on 23 February.

Media companies or organisations wishing to participate in either of the tender processes can request the ITT by email. Interested parties should contact SubSaharaMediaRights@fifa.org.

A total of 43 territories are included in the ITTs: Angola, Benin, Botswana, Burundi, Burkina Faso, Cameroon, Cabo Verde, Central African Republic, Chad, Congo, Congo DR, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, South Africa, Tanzania, Togo, Uganda, Zambia and Zimbabwe.

For the 2018 men's World Cup in Russia, Fifa awarded the media rights to five entities in sub-Saharan Africa: Econet Media - free-to-air and pay-TV rights in all territories except South Africa; SuperSport - pay-TV rights in all territories; SABC, the South African public-service broadcaster - FTA rights in its home country; StarTimes, - pay-TV across the region (excluding South Africa); and Canal Plus Afrique, the French-language pay-TV operator - pay-TV rights in all territories (bar South Africa and Nigeria).

For the 2019 Women's World Cup in France, Canal Plus had the French-language rights and SuperSport the English- and Portuguese-language rights.

Earlier this month, Fifa launched ITTs for the forthcoming men's and women's World Cups in Italy, with a bid deadline of 16 February.

Fifa has been marketing the 2023 Women's World Cup with the men's tournament in 2026, also in separate sales processes.

For 2023, Nordic Entertainment Group, the regional media giant, secured the rights in Sweden, Norway and Denmark, with public-service broadcaster YLE landing rights in Finland.