Ex-WWE presidents Barrios and Wilson reunite with Isos investment firm
Isos will target early, growth and late stage media, entertainment and sports companies and will consider a variety of investment vehicles.
Barrios and Wilson left WWE, where they were also board members, a year ago after the promotion posted a drop in earnings in 2019.
On the launch of Isos, Barrios said: "Global connectivity has unleashed unprecedented disruption in content creation, distribution and consumption. The Covid-19 pandemic has only accelerated these changes and requires a new strategic framework for success. Against this backdrop, Michelle and I see unique opportunities for growth and value creation across the media, entertainment and sports ecosystem."
Wilson added: "There is no better time to invest in the industry and we believe Isos offers a distinct advantage in the marketplace. We are a firm built by operators for operators, and we bring proven strategies and innovative thinking to help media, entertainment and sports companies win in the long term.
"George and I have worked together for more than a decade and have demonstrated how to achieve game-changing results in an evolving landscape. We look forward to utilising our experience, insights, network and capital to partner with management teams to accelerate growth and better meet consumer needs."
Barrios joined WWE in 2008 as its chief strategy and financial officer, and Wilson came along a year later as chief revenue and marketing officer.
Barrios counts the New York Times, Time Warner and HBO as former employers, while Wilson previously worked at the US Tennis Association as chief marketing officer and oversaw all marketing efforts for American football's XFL, a partnership between WWE and NBC, which launched in 2001.
It folded after one season and returned in 2020, only to last a few months before being suspended because of the coronavirus pandemic.