Hyperice signs first NFL team deal with Mahomes' Chiefs

Hyperice, the USA-based recovery and performance company, has today signed a multi-year partnership with the Kansas City Chiefs, the reigning NFL Super Bowl champions, strengthening agreements it already has in place with the league and the Chiefs' star player Patrick Mahomes.

Hyperice becomes the official recovery technology partner of the Chiefs, the same role it has with the NFL in a deal announced in November.

This is Hyperice's first individual agreement with an NFL team.

Under the terms of the deal, Chiefs fans will gain behind the scenes access into players' training routines, including preparation for game day, and Hyperice will be integrated into the Chiefs' team-themed fitness center, Chiefs Fit.

Chiefs Fit is a 37,000 square foot state-of-the-art health, wellness and recovery facility that will open this spring at Regency Park Shopping Center in Overland Park, Kansas.

In October, quarterback Mahomes became an investor in Hyperice and an athlete ambassador of the brand.

Jim Huether, chief executive of Hyperice, said: "Today's announcement doubles down on our existing partnerships with the NFL and individually with Patrick Mahomes as we look to champion the importance of recovery technology for Chiefs players and fans alike. We now have the opportunity to positively affect players' career longevity, while introducing the Chiefs' fanbase to tools and technologies that will help them move better."

Mark Donovan, president of the Chiefs, added: "Physical health and recovery are key components to any team's success, and we are very excited to be the first NFL team to partner with Hyperice, the industry leader in recovery technology and equipment."