NENT sub-licenses half of Premier League TV games to Denmark's Xee
Nordic Entertainment Group, a spin-off of Scandinavia's Modern Times Group, has agreed a sub-licensing deal in Denmark with YouSee, the internet and television brand owned by telecoms company TDC, for rights to English soccer's Premier League.
Under the terms of the three-year agreement, beginning with the 2019-20 season, YouSee's new Xee channel, which launched in January, will show 116 Premier League games live each season and NENT Group's TV3+ and TV3 MAX channels will show an additional 116 games live.
All 232 of those matches - up 13 per cent on the number of matches available in the present contract - will also be shown live on NENT’s Viaplay streaming service.
Xee's Premier League coverage will be produced by NENT, with TV3 commentary and studio analysis.
Kim Poder, NENT Group's chief commercial officer, and chief executive of NENT Denmark, said: “This agreement ensures that the massively popular Premier League will be broadly available to Danish viewers via NENT Group’s streaming services and TV channels along with YouSee’s new Xee channel. The action will be presented by the familiar faces of TV3’s expert sports team, and we are once again demonstrating NENT Group’s ability to establish innovative partnerships with our outstanding content portfolio.”
NENT Group yesterday announced it had extended distribution agreements with YouSee and Danish rival Stofa on a long-term basis.
The pair, which reach a combined 1.5 million households in Denmark, will continue to offer Viaplay to their customers and distribute NENT Group’s five Danish TV channels (TV3, TV3+, TV3 PULS, TV3 Sport and TV3 MAX).
NENT Group renewed its Premier League rights deal in Sweden, Denmark and Finland until the end of the 2021-22 campaign back in June.
MTG has held Premier League rights in Sweden and Denmark since 2010 and in Finland since 2016, when it took the rights away from commercial broadcaster MTV3.
In the present cycle, which ends this season, MTG sub-licensed half of its Premier League rights in Denmark to Discovery Networks Danmark, the arm of the international broadcast giant that owns Eurosport.
The agreement means that Sky can now offer BT Sport and Premier Sports to their television customers through a bundle or on a standalone basis.
Sky will show 128 live games per season from August, with BT Sport showing 52 games, in deals that also cover the UK.
Additionally in Ireland, Premier Sports has picked up rights to 53 Premier League games in the new cycle; 33 games per season played on Saturdays at 3pm, and 20 from one bank holiday and one midweek fixture programme (the 20-game package has been acquired in the UK by online giant Amazon).