Former title sponsor Barclays extends Premier League association
By Simon Ward
Barclays, the UK-based multinational bank, will remain a sponsor of the Premier League until at least 2022 following the renewal of its partnership.
As anticipated, the three-year deal with the league’s former title sponsor was ratified by the 20 member clubs at their meeting in London last Thursday, and it takes effect for the 2019-20 season.
The contract is understood to be worth in the region of £30 million ($38.5 million), a slight increase on the value of the current agreement, which expires at the end of this campaign.
Barclays was the main sponsor of the Premier League, initially through Barclaycard, from 2001-02 to 2015-16, and opted to stay involved at a lower level after the league switched to a multi-category structure.
Its last title sponsorship deal was worth £120 million over three years.
The Premier League has been negotiating deals for this season onwards, with Coca-Cola on board as a new sponsor, in a three-and-a-half-year agreement starting in January, timekeeper TAG Heuer renewing until 2022, and ball supplier Nike recommitting until 2025.
• Manchester City, the defending Premier League champions, are consulting with fans over the proposed expansion of their Etihad Stadium.
The club is looking to develop its North Stand into a two-tier structure that would increase the capacity from 55,000 to 63,000.
Stadium construction company ISG recently hosted a fans forum group on behalf of City, which are seeking feedback on the proposal, with the possibility of some 'safe standing' sections, according to the Daily Mail newspaper.
It is thought that the work could begin next summer, and be completed in time for the 2021-22 season.