Facebook launches gaming portal to rival Twitch
Facebook, the social media giant, has made a major play for the video game streaming market after it launched a platform to rival Amazon-owned Twitch.
The new hub, Facebook.gg, features streams, creator videos and other gaming-related content.
Content will be filtered by Facebook according to users’ likes and followers.
Facebook will be hoping that the platform draws younger audiences and eventually more advertisers.
Twitch has been dominating the video game streaming market through its following and its monetisation options which make it an attractive platform for streamers.
Earlier this year, Facebook set up its own partner programme which allows streamers to earn money via ‘tips’ from their audience.
Fortnite, the multiplayer third-person shooter video game, is so far the most-popular title on Facebook’s new portal, with around 3,000 people streaming content from the game.
On Twitch there are over 11,000 Fortnite-related channels and about 120,000 viewers watching every month.
Twitch and Facebook already compete for rights to major eSports events, with both platforms signing exclusive deals with Overwatch and ESL, respectively.