PSG's Longuépée set for commercial role at Paris 2024
By Jonathan Rest
Frédéric Longuépée, a key member of the commercial team at French soccer giant Paris Saint-Germain, is to join the organising committee of the Paris 2024 Olympic Games.
Longuépée, deputy director general in charge of commercial affairs at PSG since 2012, is expected to take on a leading commercial role at Paris 2024, which Sportcal understands will encompass sponsors, ticketing and merchandise.
Paris 2024 has yet to announce Longuépée's hire.
In recent years he has led the development of PSG's brand internationally, resulting in offices in Singapore and New York being opened in the last two months.
Earlier this year, PSG appointed Marc Armstrong as head of sponsorship. He was previously North American basketball's vice-president of global marketing partnerships and emerging markets for EMEA.
Longuépée, who is a former deputy director in charge of general administration and ticketing at the FFT, the French Tennis Federation, competed in gymnastics at the Seoul 1988 Olympics.
Tony Estanguet, president of Paris 2024, told Sportcal recently that the organising committee will launch its marketing programme in the third quarter of this year, following the appointment of a marketing director.
He said at the time: “We are already speaking and engaging with potential sponsors, some of whom were involved in the bid and want to continue. We are confident because there is an appetite around France for this project, so many, many companies want to be part of this.
“We are recruiting a marketing head now, and we will decide the final strategy after, with this director in place. We will go to market just after the summer, and be ready to announce the first deals in 2019.”
Meanwhile, the FFN, the French Swimming Federation, has hit out at the Paris 2024 organising committee, after it said it was not consulted about the planned post-games use of the Aquatics Centre.
The venue, slated to be built next to the Stade de France in Saint-Denis, one of Paris’ poorest suburbs, will now be a semi-permanent structure, with the 50-metre pool and grandstands removed after the games, according to a report by Le Parisien.
In addition, the water polo competition, which was due to be staged at La Courneuve, a site in need of renovation, could now take place in the Aquatics Centre.
The decisions have been made to cut costs, but the FFN said it only learned of these planned changes "by reading the newspaper," adding that "it would not be feasible" for the same pool to host water polo and act as the warm-up pool for swimmers.
Earlier this year, a report by the French government's finance, sports and infrastructure inspectors found that the Aquatics Centre, due to cost €130 million ($153 million) to construct, was at risk of running as much as €170 million over budget.