ONE Championship streaming app goes live and agrees Singtel MoU
ONE Championship, the Singapore-based mixed martial arts promoter, has launched its mobile streaming app and signed a wide-ranging agreement with Singtel, the Singapore-based telecoms operator.
The ‘ONE Super App’ was launched today with the tagline ‘All World Championships. All Fights. All Live. All Free.’
The launch of the mobile streaming service, first reported by Sportcal at the end of March, will allow fans to watch every World Championship bout live, plus highlights, full fight videos, vlogs, reality TV shows and statistics.
Content will be streamed in full HD on the app, which is available to Android and iOS users.
To help facilitate the launch, ONE Championship has signed a Memorandum of Understanding with Singtel and its mobile associates Globe and Telkomsel to deliver martial arts content and other digital assets to customers across Asia.
ONE Championship and Singtel are to “explore integrating the Singtel Group’s mobile wallets and carrier billing services to power e-commerce functions in the just launched ONE Championship app which offers live and recorded telecasts of martial arts matches and events.”
The two companies will also “consider jointly producing original content.”
Following today’s launch in Singapore, ONE Championship is expected to make a further launch announcement in Asia in partnership with another telecoms operator, before then promoting the service worldwide.
Although there are broadcasting deals in place in various parts of the world, ONE Championship has stressed that the service will be “live, free and available to everyone.”
It is understood, however, that the terms of some existing rights agreements mean that there will be some geo-blocking in place this year, although ONE Championship is confident about being able to make the mobile streaming available fully worldwide next year.
The series currently lays claim to broadcast coverage in 136 countries though deals with the likes of Fox Sports (Asia), ABS-CBN (Philippines), Astro (Malaysia), Claro Sports (Latin America), BandSports (Brazil), StarTimes (sub-Saharan Africa), Premier Sports (UK), Thairath TV (Thailand), Skynet (Myanmar) and OSN (Middle East and North Africa).
Last year, ONE Championship agreed a broadcast deal in Singapore with Mediacorp for its events to be broadcast on a free-to-air basis across the city-state.
ONE Championship already has an agreement in place with Twitter to allow the social media platform to stream live coverage of certain main card fights from all 24 of its events this year.
Chatri Sityodtong, ONE Championship’s chief executive, said today: “ONE Championship is focused on bringing the unique action and adrenaline of our live ONE Championship events straight to our audience on all platforms, making sure that millions of martial arts fans around the world have access to our digital content. I am excited to work with Singtel in executing this vision, delivering the unique experience of Asian martial arts to the world.”
Arthur Lang, chief executive of Singtel’s International Group, remarked: “Content, particularly premium sports content, delivered over our advanced network is one of the key pillars of our consumer strategy.
“This is why we will also be exploring ways to develop and deliver exclusive martial arts content to not just customers in Singapore and Australia but also our regional associates in Thailand, the Philippines, Indonesia and India. Sports content is a big winner with our consumers, with millennials comprising a large part of our customer base.”