Amazon deals with UFC to sell PPV packages
Amazon, the online retail giant, has made its first move into pay-per-view sport, signing a deal with mixed martial arts' Ultimate Fighting Championship ahead of this weekend's UFC 222.
The agreement means customers will be able to buy UFC fights directly through Amazon rather than through their cable or satellite provider.
Saturday's UFC 222 will cost $64.99, and the package will be available to non-members of the Amazon Prime Video subscription service. Customers will have rewind capability of up to an hour during the live event and will have access to replay coverage after its conclusion for 24 hours.
It marks the first time Amazon has sold a PPV package for live sports, and builds on the company's ventures in sport.
These include last year's contract to show 10 Thursday night NFL American football matches and the ATP Next Gen Finals, the new season-ending tennis tournament for players aged 21 and under.
In the UK Amazon will, from this year, be the new home of tennis' US Open in a five-year deal worth £30 million ($40.2 million), adding to the major events on the men's ATP World Tour, including the finals, in a deal worth £10 million per year that kicks in in 2019.
Also, for the next three years, Amazon Prime Video holds worldwide distribution rights, excluding China, to the AVP Pro Beach Volleyball Tour.