'Two or three' in running for €300m Camp Nou deal
FC Barcelona, the Spanish soccer giants, are in talks with “two or three companies” about becoming the naming rights sponsor of their famous Camp Nou stadium, according to president Josep Maria Bartomeu.
He confirmed previous reports that the Catalan club hopes to generate €300 million ($369 million) from such a deal, up from earlier estimates of €200 million.
Barcelona are seeking a first dedicated stadium sponsor to help cover the cost of Espai Barça, the planned renovation of the Camp Nou (pictured) and surrounding facilities, which is going to cost €600 million.
Last week, the club confirmed a renewal of their prominent sponsorship deal with Beko, the Turkish domestic appliance brand, which is reported to be worth €57 million over three years, and supports even more lucrative agreements with kit supplier Nike and main shirt sponsor Rakuten.
In an interview with Bloomberg, Bartomeu said of the naming rights proposal: “We are working with two or three companies. And probably the agreement can contribute half the investment [on the stadium].”
He added: “After signing with Beko, our next goal is to get a sponsor for the naming rights of the Camp Nou.”
Bartomeu was speaking on a visit to London where Barcelona drew 1-1 with Chelsea in the first leg of a Uefa Champions League last-16 tie on Tuesday evening.
Last October, it was reported that Grifols, the international pharmaceutical company based in Barcelona, was in advanced talks to become the Camp Nou sponsor in a deal worth €400 million over 30 years, but this was subsequently denied by the firm.
The club has been working with Van Wagner Sports and Entertainment, the US media and advertising group, to help land a naming rights partner for the stadium.
In recent years, Barcelona have established offices in Hong Kong and New York, in part to help attract sponsors in Asia and North America respectively.
However, the club is seeking a new managing director for the Americas after it emerged this week that Arno Trabesinger is to leave the US office in June.