Aviva renews Dublin stadium naming rights to 2025
Aviva, the insurance company, today extended its naming rights sponsorship deal for the national soccer and rugby union stadium in Dublin until 2025.
The renewal was struck with the FAI, the governing body for soccer in the Republic of Ireland, and the IRFU, the Irish rugby union, which jointly own the stadium.
Aviva's name has been associated with the 51,700-seat stadium since it opened in 2010 as the replacement for Lansdowne Road. A 10-year naming rights deal worth close to €40 million ($48.9 million) was agreed at the time.
Mark Wilson, Aviva group chief executive, said: “The Aviva is an Irish icon, one of the world's great stadiums. It is the home of many Irish victories and wonderful sporting drama. We are delighted to extend our sponsorship for a further five years and continue our successful association with the FAI and IRFU in support of Irish football and rugby.”
The Aviva Stadium hosted the final of European club's soccer's second-tier Uefa Europa League in 2011, and it is slated to stage four matches at the 2020 European Championships, which will be played across the continent.
It also staged the 2013 Heineken Cup final, the climax to rugby union's top European clubs competition now known as the European Rugby Champions Cup, and will play host to the final of this season's PRO14 league.
John Delaney, chief executive of the FAI, said: “We can be extremely proud of Aviva Stadium being considered amongst the best stadia in Europe, which is why Uefa chose it to host the 2011 Europa League Final and for four games at Euro 2020. We look forward to working with Aviva Ireland, the staff at Aviva Stadium, and the IRFU over the next five years as we continue to provide the best possible experience for our supporters, stakeholders, and partners.”
His IRFU counterpart Philip Browne added: “Aviva has been a great supporter of Irish Rugby over the past eight years and we look forward to further developing our partnership in the years to come. Aviva continues to make a significant investment in the grassroots of our game supporting the growth of our minis programme, as well as supporting the national team and of course the home of Irish rugby, the Aviva Stadium.”
• The FAI has renewed its sponsorship deal with Ford Ireland, an arm of the US car manufacturer. Ford has been the official vehicle supplier of the FAI since 2006, and will continue in that role as part of a long-term renewal.
Ford will supply the association with a fleet of more than 30 dual-branded vehicles to enable FAI development officers to organise grassroots training programmes across the country.