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11 Nov 2019
At a recent European Sponsorship Association breakfast meeting, Cadbury discussed their innovative partnership with the English Premier League. Sportcal was on hand to provide a sponsorship case study on this unique partnership.
23 Oct 2019
With matchday three of the Champions and Europa League group stages in the books, Sportcal takes a closer look at the commercial landscape of each of Europe's elite soccer club continental competitions.
21 Aug 2019
Sportcal Analyst Jake Kemp looks at the key partners, countries and players to better understand the commercial landscape of the international cricket.
21 Mar 2019
In this piece, Sportcal Sponsorship Analyst Jake Kemp takes a closer look at the defining features of what makes up personal driver sponsorship in the sport of Formula One, where money is everything.
21 Feb 2019
Chris Gratton, Head of the Sport & Entertainment Practice at FleishmanHillard, spoke to Sportcal Sponsorship about the new division and how a traditional PR agency is offering new solutions to old problems.
22 Jan 2019
LeBron James is an American basketball player who currently plays for the Los Angeles Lakers. King James, as he is often referred to by the media, was listed by Time magazine as one of the 100 most influential people in the world in 2017.