Welcome to our special ‘20 Years of Sport’ edition of Sportcal magazine celebrating Sportcal’s 20th birthday, which falls in March 2011.

Twenty years ago there was no internet and no e-mail. Mobile phones were the size of bricks and laptop computers were called ‘luggables.’

The first version of Sportcal was purely a sports calendar, hence the company name. There was no news service and no premium research products. It was developed on a Compaq ‘luggable’ with a 10-inch screen and 512K of memory and was distributed on a 5.25 inch ?oppy disk by post to 100 people.

Today is very different.  Sportcal constantly updates its news and information in real time, distributing the most comprehensive online sports information service to over 18,000 sports industry executives in 200 countries every day from its offices in London and Switzerland.

This issue of Sportcal magazine contains a special ‘20 Years of Sport’ feature, with contributions from some top industry executives who helped shape the industry during the period: Dick Pound, Hein Verbruggen, Laurent-Eric Le Lay and Pierre Weiss.

Ahead of the Sportel Asia trade fair in Hong Kong, we feature the pay-television battle between StarHub and SingTel in Singapore and a Sports Market Interview with Total Sports Asia’s Marcus Luer.

Other features include the growing market for rights fees in Latin American soccer leagues, Lloyds TSB’s activation of its London 2012 Olympic Games sponsorship, US major sports leagues’ expansion into Europe and a Sports Cities feature on Copenhagen.

To read the latest issue of the Sportcal magazine online simply click on the cover image or the link below.

A hard copy of the Sportcal magazine will be distributed to all Sportcal online subscribers free of charge as part of their subscription. If you are not already a Sportcal subscriber you can either subscribe to the magazine only or subscribe to one of Sportcal’s online services and receive the magazine free of charge.

The Sportcal magazine is only £95 / US$145 / Euro115 for a year, which provides four issues of the magazine, and comes with one month's free trial to Sportcal's sports industry-leading daily news service.

Alternatively subscribe to Sportcal's Sports Market Service for just £895 per annum and receive four free issues of Sportcal's magazine, plus a free "Company Profile" listing in Sportcal's Global Sports Market Directory for a year.

Subscribe today to receive your printed copy of the magazine and keep abreast of all the latest developments and deals in the global sports market.

Click to view Sportcal Magazine - Issue 21 online

About Sportcal
Sportcal provides not only the leading news service for the sports market but in-depth premium services on TV and Digital Rights, Sponsorship and Events allowing subscribers to search and identify all the latest media and sponsorship deals, event announcements and bidding opportunities.

Sportcal is therefore an essential tool for any organisation involved in the global sports market. 

To order a copy of the Sportcal Magazine or to find out about the range of products and services that Sportcal offers, please click here for more information.