Press Releases

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American football - 27 Sep 2006
The National Football League (NFL) is launching a new television advertising campaign aimed at introducing a younger audience in the United Kingdom to the sport of American football.
American football - 30 Jun 2006
NEW YORK AND TOKYO, JUNE 14, 2006 - The National Football League (NFL) and Sports Marketing Japan (SMJ) will provide American Football fans in Japan with daily video highlights and interview footage on their mobile phones.
American football - 14 Dec 2004
REDWOOD CITY, Calif., December 13, 2004 – Electronic Arts (NASDAQ: ERTS) today announced exclusive licensing relationships with the National Football League and PLAYERS INC to develop, publish and distribute interactive football games.
American football - 02 Sep 2004
New York & Orange, Calif. – Aug. 31, 2004 – Ameriquest Mortgage Company, one of the nation’s largest mortgage lenders, announced today a sponsorship agreement with the National Football League (NFL) making Ameriquest the presenting sponsor of 'NFL Opening Kickoff.'
American football - 26 Aug 2004
Reebok and Coors Fine Light Beer will be joint sponsors of ITV's coverage of Super Bowl and the National Football League (NFL) Playoffs early next year.
American football - 17 Aug 2004
Comcast, the nation's leading cable and broadband communications provider, and NFL Network, the first channel fully dedicated to the NFL and the sport of professional football, have reached a significant multi-year agreement to make NFL Network available as part of Comcast's Digital Cable service.
American football - 04 Aug 2004
LOUISVILLE, Ky - Aug. 3, 2004 - Papa John's International, Inc. and Blue and Silver Ventures Ltd., an entity of Dallas Cowboys owner Jerry Jones, announced today a joint venture in the Dallas, Austin and Waco, Texas markets effective July 26, 2004.
American football - 03 Aug 2004
Checkers Drive-In Restaurants, Inc., the nation's largest double drive-through chain, today announced that it signed a multi-year sponsorship deal to become the Official Burger of the Miami Dolphins NFL team.
American football - 30 Jun 2004
Toronto, June 29, 2004 The Canadian Football League (CFL) and the National Football League (NFL) announced today they have reached an agreement on the terms of their alliance continuing through to the 2006 season. The new Agreement carries forward the cooperative venture established in 1997.
American football - 18 Jun 2004
Toronto, Ontario, Canada; New York, USA, June 17, 2004 - Canadian Football League games will be broadcast to millions of sports fans around the world during the 2004 season as the result of a strategic agreement reached by the CFL with Trajectory Sports & Media Group.
American football - 02 Apr 2004
PepsiCo and the National Football League announced today they have reached an agreement in principle to extend through the 2011 season their strategic sponsorship that began in 2002.
American football - 24 Feb 2004
Chicago and New York, February 23, 2004 - Gatorade and the National Football League today announced they have reached an agreement in principle to renew their long-standing partnership through the 2011 season. This eight-year agreement extends Gatorade's sponsorship, which officially began in 1983, and builds upon the association between America's number one sports league and America's leading sports beverage.
American football - 27 Jan 2004
Visa Signs New Six-Year Sponsorship Deal with NFL
American football - 10 Dec 2003
Dulles, VA, December 9, 2003 -- America Online, the world's leading interactive service, will be the official presenting sponsor of the 'The AOL Super Bowl XXXVIII Halftime Show' produced by MTV and airing on CBS on February 1, 2004, according to an announcement today. AOL is also the official sponsor of the NFL Experience, a week long an interactive theme park in Houston leading up to the Super Bowl that offers games, displays and entertainment activities.
American football - 02 Sep 2003
Fresh from re-negotiating Littlewoods Bet Direct's advertising campaign for Super League 2004, Sports 360 have represented Littlewoods Bet Direct in negotiations with Sky Sports over the NFL broadcast sponsorship. These discussions resulted in a successful conclusion for all concerned parties.
American football - 23 Jul 2003
Armonk, NY, July 23, 2003 - The National Football League and IBM today announced a three-year agreement naming IBM as the NFL's official information technology (IT) partner. The agreement is centered on helping the NFL create the technology platform required to support next-generation digital media and other critical new business ventures for the NFL.
American football - 16 Jul 2003
New York, NY, July 16, 2003 - The National Football League (NFL) announced today a groundbreaking, three-year sponsorship agreement with Bayer Pharmaceuticals Corporation (Bayer) and GlaxoSmithKline (GSK).
American football - 15 May 2003
Super Bowl XXXVII generated a total economic impact on San Diego County of $367 million, according to a study by Marketing Information Masters, Inc.
American football - 21 Jan 2003
The NFL has undertaken its biggest ever marketing and promotion campaign in the United Kingdom in support of Super Bowl broadcasts on five and Sky Sports.
American football - 19 Dec 2002
The NFL has appointed Cake, Karmarama and Naked to augment its marketing drive around the 2003 Super Bowl, which will be broadcast live by Channel 5 and Sky Sports on January 26th 2003 - the first time the world’s biggest annual sports event has been aired on a UK terrestrial platform since 1998.
American football - 25 Nov 2002
National Football League (NFL) is to invest a significant sum in the marketing of its flagship event, the Super Bowl. This unprecedented commitment coincides with the first live broadcast of the Super Bowl on terrestrial television since 1998.
American football - 30 Oct 2002
NEW YORK, October 28 - Visa International has renewed its agreement with the National Football League through March 2004 as the official payment card of the League in both Japan and Mexico, the NFL announced today.
American football - 02 Apr 2002
PepsiCo has reached a multi-year sponsorship agreement with the National Football League, it was announced today.
American football - 27 Mar 2002
Coors Brewing Company has reached a multi-year sponsorship agreement with the National Football League, it was announced today.
American football - 31 Jan 2002
NEW ORLEANS - The National Football League (NFL) announced today a historic partnership with F.C. Barcelona, one of Europe's leading soccer clubs.
American football - 12 Jul 2001
The National Football League announced today a multi-year agreement with CBS, a unit of Viacom, America Online, and SportsLine.com, Inc.
American football - 18 May 2001
NFL Europe League fans will notice a new player on the field during games this weekend - the Berlin-based software company PSI.
American football - 24 Apr 2001
NFL Properties and PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, today announced a new marketing partnership. According to the terms of the agreement, NFL Properties will, for the first time, have the right to market the NFL player group licensing rights to its current and future sponsors.
American football - 28 Mar 2001
Jim Connelly, a 16-year veteran of the NFL who spearheaded the league’s first international business operation from 1985-93, will return to the NFL as Managing Director of NFL Europe, NFL Commissioner Paul Tagliabue announced today at the league’s annual meeting.
American football - 15 Mar 2001
The National Football League announced today that Barbara A. Kaczynski has been named Chief Financial Officer.
American football - 27 Feb 2001
The NFL and ChoiceSeat, Inc. announced today a groundbreaking five-year deal, making ChoiceSeat the official and exclusive League provider of personalized, interactive multi-media systems for football fans in NFL stadiums nationwide. The agreement is the first such league-wide initiative in major professional sports. The deal includes plans to deploy ChoiceSeat’s 'SmartSeat™' and 'smart suite' products and services in NFL stadiums beginning with the 2001 season with wireless systems planned for
American football - 13 Feb 2001
Sponsorship Research International (SRi) analyzed both the CBS (domestic) and International feed (Canal + France) of Super Bowl XXXV. During the International broadcast, virtual advertising (provided by Princeton Video Image) was used for sponsors FedEx and Kodak. During the domestic broadcast on CBS no virtual signage was utilized.
American football - 09 Jan 2001
Super Bowl Sponsors Benefit from Virtual Imaging
American football - 20 Jun 2000
PVI's First Down Line to feature in World Bowl 2000<br><br><br>
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