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03 Nov 2017
Formula 1's first-ever head of sponsorship and commercial partnerships talks to Sportcal Insight about his plans for the commercial evolution of the series under its new owners.
29 Jun 2017
The IOC's former marketing director talks Formula 1, Olympic bidding, why McDonald's time as a TOP sponsor was up - and why Coca-Cola's isn't (yet).
Showing 1 to 2 of 2 entries