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The Sports Market Insight: 2010 Fifa World Cup in South Africa

Published by : Sportcal Global Communications Ltd

Sportcal is pleased to announce the publication of The Sports Market Insight: 2010 Fifa World Cup in South Africa.  The report is an updated and enhanced version of Sportcal’s ground-breaking Fifa World Cup 2010 Insight published in May 2009.  The June 2010 issue has been expanded to contain detailed breakdowns of all the media and sponsorship deals signed in the past year, as well as comprehensive new information on the distribution of mobile TV rights for the World Cup.

Also new to the June 2010 edition is a 24-page addendum detailing the kit supply, major sponsorship and official supplier deals of each of the 32 national teams taking part in the tournament.

Media rights: Sportcal’s Sports Market Insight report provides 30 pages of tables outlining the media rights distribution and broadcasting deals for the Fifa World Cup around the world, complete with fees paid by both agencies and broadcasters.

New to the June report are deals in China, Singapore, Malaysia, Spain and a range of other territories, as well as mobile rights deals secured in the past 12 months with operators around the world.

Marketing rights: The Sports Market Insight lays out in detail the sponsors in each category of the World Cup, at both the global and national level, with information about sponsors brought in over the past 12 months, including China’s Yingli Solar, Brazil’s Seara and South Africa’s Neo Africa – all of which bring a new international dimension to Fifa’s marketing programme.

Also included are three pages of tables covering the Event Service Providers, from catering services to hospitality, technology and transport providers.

World Cup team sponsors:  New to the June edition of the Sportcal Insight are 24 pages detailing the sponsors backing the 32 participating national teams, including kit sponsors, major sponsors and official suppliers, with fees and other details where available.

If you wish to purchase a copy of the The Sports Market Insight the retail price is £395 or it is available at a special rate of £295 for Sports Market Subscribers and £195 for clients with a subscription to Sportcal's Premium Research services.

To purchase your copy, please contact Sportcal's Client Services on +44 20 8944 8740. Alternatively, click on the 'Add to Cart' button below to buy online.


Please note that the report will be provided to purchasers as an encrypted PDF.


If you are interested in subscribing to one of Sportcal's Premium services click this link or contact for a media pack or call +44 20 8944 8786 for further information.


Price : GB£ 395     
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