Sportcal | News | New Issue of Sportcal Magazine Focuses on two European Championships: Euro 2012 and Helsinki 2012

Business - 18 May 2012

New Issue of Sportcal Magazine Focuses on two European Championships: Euro 2012 and Helsinki 2012

The latest issue of Sportcal Magazine is now available, and will be distributed at a range of major international sports conferences and events, including the SportAccord Convention in Quebec City.

This year brings with it a summer of two European Championships in two top sports: soccer’s Euro 2012 and athletics’ Helsinki 2012, the first edition in the new biennial schedule of the event.

We speak to Carsten Buhl, the man heading up Carlsberg’s sponsorship activation at Euro 2012 in Poland and the Ukraine, while Esa Honkalehto and Christian Milz, general secretary of the Helsinki 2012 organising committee and director general of European Athletics, respectively, discuss plans for innovations at the event, including moving medal ceremonies outside the stadium.

The TV & Digital feature examines the effect of Fox Sports Brasil’s entry into the already highly competitive Brazilian sports television market and predicts that sports rights fees are only going to rise further as a result.

In the Federations feature, Riccardo Fraccari, president of the IBAF, the international baseball federation, discusses the sport’s plans to team up with softball in a bid to regain their places on the Olympic programme for the 2020 games, while the featured Sports City in this issue is Istanbul, which is boldly bidding to host both Euro 2020 and the Olympic Games in the same year.

This edition’s Sports Market Interview is with Hein Verbruggen, SportAccord’s energetic president who discusses its plans to introduce more multi-sport games events in the next few years.

Finally, we introduce a new Academic section, with CIES in Neuchatel and its ‘Fifa Master’ MBA as the inaugural feature.

These features combine with our usual tables of hard-to-find data and News in Brief to provide a complete round-up of all the crucial activities in the international sports industry.

Click to view Sportcal Magazine - Issue 25 which is available free of charge online

The magazine is also available online free of charge via the Sportcal website and is promoted to over 20,000 senior sports industry executives who each receive a personalised email directing them to the magazine. It is also distributed directly to all IOC members, international sports federation senior executives, NOCs and national sports governing bodies.

To order a copy of the Sportcal Magazine or to find out about the range of products and services that Sportcal offers, please click here for more information.

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