Wasserman Media Group swoops for rival action sports athlete agency The Sports Syndicate
Wasserman Media Group, the US sports and entertainment agency, has strengthened its action sports athlete representation business with the acquisition of California-based The Sports Syndicate.
The Sports Syndicate brings it 40 clients, predominantly snowboarders, into the WMG fold, while Bobby Nichols, one of the agency's founders, will be a WMG executive vice-president.
Combined, the two agencies will now represent more than 300 athletes in the action sports, motorsports, endurance sports and Olympics disciplines.
The Sports Syndicate's staff will continue to operate out of Newport Beach, California.
Prior to the deal, The Sports Syndicate was WMG's largest competitor in the action sports space.
Steve Astephen, managing partner of WMG, who sold his actions sports business, The Familie, to WMG in 2003, said in a statement on the company's website: "The action sports landscape is maturing and with evolutions in the social and media world, more and more athletes now require resources that build their brands beyond traditional marketing platforms. It’s not just about putting their name on a signature shoe or board; today’s athletes want to take control of and capitalise on their brand, acting as the creator, writer, influencer, director and producer of their own content."
He continued: "Adding The Sports Syndicate and their stellar roster of athletes into the mix will only maximise our ability to provide the caliber and volume of opportunities that these elite athletes deserve and have come to expect. There is a good reason why The Sports Syndicate has been our biggest competitor in the industry for years: they have consistently done solid work on behalf of their clients, in turn challenging us at Wasserman to always bring our A-game every time."
As well as snowboarding, The Sports Syndicate's clients are well-known in motocross, surfing, volleyball and water polo.
- WMG chairman and chief executive Casey Wasserman is profiled in the next issue of Sportcal Insight, out next month.