Emirates renews ties with USA Rugby
Emirates, the Dubai-based airline, has extended its sponsorship of USA Rugby, the domestic rugby union body, for a further five years.
Under the renewal, the carrier is to remain the official airline of the men’s and women’s senior national teams and continue to feature on the jerseys of the sevens and 15-a-side teams.
The ‘Fly Emirates’ slogan will exclusively feature on the front of the senior national team match kits and training kits for both men and women.
In addition, the airline’s logo will be visible on USA Rugby referee, staff and constituent apparel.
USA Rugby will also provide IP rights, broadcast exposure, exclusive content and branding, player access, media and communications inventory, as well as hospitality to Emirates.
Emirates’ deal also includes title sponsorship of the men’s national summer test matches.
Emirates has sponsored USA Rugby since 2009.
The Dubai brand is also a top-tier worldwide partner of the Rugby World Cup.