Sydney FC 'faces more costs' to cover logo of AFC sponsor Allianz
Sydney FC, the Australian A-League side, looks set to face additional costs to cover up the logo of Allianz, the financial services giant, during its matches in the AFC Champions League.
The Australian club, which faces South Korea’s Suwon Bluewings tomorrow, is likely to have to pay A$50,000 ($39,323) to temporarily erect and remove blank canvases over Allianz logos, according to the Sydney Morning Herald.
Allianz is actually one of the sponsors of Asia’s flagship clubs competition, but the AFC is reported to have asked Sydney FC to cover all signage at their Allianz Stadium amid a further tightening of the Asian body’s approach to marketing and sponsorship.
Sydney FC received “special dispensation” to turn off the illuminated lights at the Allianz Stadium, but may also be forced to cover the Allianz sign for future fixtures, including the home match against Japan's Kashima Antlers on 7 March.
The A-League outfit is already reported to spend A$70,000 on covering all other non-sanctioned signage and advertising inside the stadium and its precinct, including the covering with nylon sheets of 500 seats that recreate the Allianz logo.