Facebook streams PyeongChang 2018 coverage in 17 Latin American territories
Live coverage from the 2018 winter Olympic Games is being streamed in 17 Latin American territories by Facebook as part of a tie-up between the social media giant and rights-holder América Móvil, the telecoms firm.
Marca Claro, a digital media venture launched a year ago by América Móvil and Marca, the Spanish-language sports website and newspaper, reached a deal with Facebook last week ahead of the opening ceremony in PyeongChang.
At least four hours a day are being offered on Facebook Live, along with highlights on Facebook from the Olympics.
The opening and closing ceremonies are also being streamed by Facebook.
At the end of last year, América Móvil strengthened its grip on broadcasting the Olympics across Latin America, winning the rights in 17 territories in an agreement that runs until the 2024 summer games in Paris.
The territories in which Facebook can stream live coverage from PyeongChang mirror those in which América Móvil holds the rights (Argentina, Bolivia, Chile, Colombia; Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela).
The agreement with Facebook is further evidence of Marca Claro’s move to take PyeongChang 2018 to various platforms in Latin America.
Pan-regional Latin American rights (excluding Brazil) to the 2014 winter Olympics and 2016 summer games were bought by América Móvil in a deal worth $110 million, almost three times the combined fee of $43 million in the region for the previous cycle (when ESPN Latin America and Terra held the rights).
In its new agreement with the International Olympic Committee, América Móvil bought exclusive broadcast digital rights in all 17 territories, exclusive pay-TV rights in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, plus non-exclusive pay-TV rights in the other eight territories.