Alibaba gives event organisers food for thought with 'Sports Brain'
Alibaba, the Chinese e-commerce giant that is among the newest sponsors of the International Olympic Committee, has unveiled Alibaba Cloud ET Sports Brain, its integrated solution for providing technological support for major sporting events, as it opened a dedicated showcase at the winter Olympics in PyeongChang.
Jack Ma (pictured left), the founder and executive chairman of Alibaba, and Thomas Bach (right), the president of the IOC, were on hand as the company presented its plans to contribute to the development of the Olympic Movement under a ‘TOP’ sponsorship deal announced at the start of last year.
The Sports Brain is a system that “enables various stakeholders to leverage cloud technologies to deliver the future of sports events in a secure, stable and cost-effective manner and to provide fans with a convenient and engaging experience,” the IOC said on Saturday.
As the official 'Cloud Services Partner' of the IOC, Alibaba Cloud will provide advanced infrastructure and services to digitise operations at the Olympic Games with the aim of making the experience a more efficient and immersive one for fans and athletes.
Alibaba is also the official 'E-Commerce Platform Services Partner' of the IOC, and a founding partner of the organisation’s Olympic Channel in an agreement running through to the 2028 summer games in Los Angeles.
Ma said: “Our long-term partnership with the Olympic Games is the ultimate showcase for Alibaba, both in terms of what we stand for as a company and how we can use our technology to reimagine the Olympic Games for a digital era. Like the Olympic Games, Alibaba believes in creating a level playing field, giving everyone the chance to compete on the global stage.”
Bach added: “The IOC is entering a new era of digitalisation which we are doing in partnership with Alibaba. Alibaba is offering us a unique platform to expand the appeal of the Olympic Games and to keep our fans close. I am impressed by the company’s forward-looking efficiently-driven work and look forward to 10 more years of partnership and even more success.”
Alibaba’s Olympic showcase is located in the Gangneung Olympic Park, and open to the public daily until the end of the winter Olympics on 25 February.
Meanwhile, the company has between 200 and 300 employees on-site in PyeongChang looking at how an Olympics is organised and ways in which its technology can be employed to provide practical and cost-effective solutions for host cities.
Ahead of the games, Alibaba launched its ‘greatness of small’ advertising campaign to show how the firm “empowers small businesses and young people around the world” through e-commerce and its other activities.