Puma replaces Adidas as Milan kit supplier
Puma, the German sportswear company, is to kit out AC Milan after concluding a deal with the Italian soccer giants today.
Under the long-term deal, which had been anticipated, Puma becomes the global technical supplier and official licensing partner of the Serie A club.
The agreement will come into effect on 1 July, ahead of the start of the 2018-19 season.
Puma. which is already the kit supplier of the Italian national team, replaces rival Adidas, which revealed last year that it would be ending its 20-year association with Milan at the end of the current season.
Adidas supplied kit to Milan in the late 1970s and the early 1990s, when the club was a major force in European competition, and the two organisations teamed up again in 1998.
Four years ago the association was extended in a deal running to the end of 2023 and reported to be worth €20 million per season.
However, a break clause was inserted in the contract, and Milan have struggled on the field in recent seasons, finishing outside the Champions League qualifying places for a fourth successive year in 2016-17, and currently only seventh in Serie A in the 2017-18 campaign.